Facebook has decided to drop its controversial second news feed, after negative feedback from users in countries where it was trialed.
The firm rolled out the Explore Feed this past October in effort to separate content from your friends and family, and posts from Pages.
But, those who tested it out said they were 'less satisfied' with their experience as a result, and in some cases, found the split to be far too complicated.
The move to divide the News Feed also sparked outcry from publishers who feared the move would drive traffic away from their posts.
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The firm rolled out the Explore Feed this past October in effort to separate content from your friends and family, and posts from Pages. But, after negative feedback, the firm has decided to discontinue it
Facebook said on Thursday it has put an end to the test of splitting its signature News Feed into two, an idea that roiled how people consumed news in six countries where the it occurred and added to concern about Facebook's power.
The test created two streaming series of posts.
One was focused on photos and other updates from friends and family, and a second was called an 'explore feed.'
It was dedicated to material from Facebook pages that the user had liked, such as media outlets or sports teams.
The social media network decided to end the test and maintain one feed because people told the company in surveys they did not like the change, Adam Mosseri, head of the News Feed at Facebook, said in a statement.
'In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn't actually help them connect more with friends and family,' Mosseri said.
The test began in October and took place in Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka, and it quickly affected website traffic for smaller media outlets.
Those who tested out the new feeds said they were 'less satisfied' with their experience, and in some cases, found the split to be far too complicated. The move to