By Lara Keay For Mailonline
Published: 14:07 GMT, 10 January 2019 | Updated: 16:53 GMT, 10 January 2019
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Poundland has come under fire for selling marshmallows shaped like 'boobies' and 'booties' with packaging asking customers to 'squeeze' them.
The pink sweets in the shape of women's breasts and bottoms are sold in the budget chain's 'novelty' department, which is largely aimed at children.
They are on sale for 50p and have 'squidge my cheeks' and 'a cracking pair' written on the packets.
They were spotted by one shopper in Poundland's Bolton store, Greater Manchester, triggering a furious social media backlash.
They have been dubbed 'sexist', 'objectifying' and even been accused of encouraging violence against women.
Pink sweets in the shape of women's breasts and bottoms are being sold in Poundland's 'novelty' department, which is largely aimed at children
The sweets were spotted in Bolton and triggered a major backlash on social media
Gemma Aitchison wrote on Twitter: 'What exactly are you trying to say with these products, Poundland, to the families who come in store?
'No sign of any male things to sexually assault. No testicles to grab at? Why do we have candy like this, usually made for children?'
They are on sale for 50p and have 'squidge my cheeks' and 'be gentle' written on the packet
She later added: 'I know they are marshmallows and I understand that