Bill Clinton's former spokesman says Donald Trump's White House is approaching media relations the wrong way and should hold press briefings every day to help dilute negative information about the under-siege president.
Joe Lockhart, press secretary to Clinton amid his impeachment, told CNN he held daily press briefings to prove that the embattled Democrat wasn't 'self-pitying' and the administration was focused on the 'peoples' business.
'We did press briefings every day during impeachment, and one of the reasons why I think the White House is missing something here, is, we did press briefings during impeachment, and our strategy was, we're not focused on impeachment, we're focused on the peoples' business,' he said on 'New Day' on Friday.
Joe Lockhart, press secretary to Clinton amid his impeachment, told CNN he held daily press briefings to prove that the embattled Democrat wasn't 'self-pitying' and the administration was focused on the 'peoples' business
Lockhart was equally critical of the current White House press office and the reporters assigned to cover Trump on a daily basis.
He said that Trump press secretary Sarah Sanders should take questions from the podium more often, even if she's starring down bad news.
'There are days where you just have to say, you know, got us on this one, let's take our medicine and we'll move on tomorrow or the next day. They have not done that,' he said.
He acknowledged that Sanders is in a difficult spot because she's in the Mueller report and reporters are able to search copies of the report and refute her on the spot.
Still, he assessed that she would be better off briefing than avoiding the press, aside from short question and