By Terri-ann Williams For Mailonline
Published: 00:05 GMT, 1 November 2019 | Updated: 02:01 GMT, 1 November 2019
As Halloween draws to a close, the festive season is about to get started as retailers release their Christmas adverts.
British catalogue retailer Argos is the first to debut its advert which will hit screens today.
Retailers are looking to put a smile on the faces of consumers across the UK, after what has been a difficult year for the High Street.
Big budget campaigns from both Asda and Argos are screening from Friday and Saturday and it has been estimated that businesses could spend a record £6.8 billion on seasonal advertising this year.
The Argos catalogue is branded as 'the book of dreams' in the new advert which will make its debut tonight
The Advertising Association said that this figure was up 4.7 per cent on last year's record.
Argos's clip will air to millions of viewers during ITV's Coronation Street and Channel 4's Gogglebox, opening with a father seeing that his daughter has circled a drum kit in the retailer's Christmas catalogue, renamed the 'Book Of Dreams'.
Asda's two-minute ad screens for the first time during