Victoria's Secret models have gotten THINNER while women's waistlines have ...

Study discovers that Victoria's Secret models have become THINNER while American women's waistlines have grown as brand is slammed for promoting 'unattainable standards of ' Study was conducted by researchers from Boston University School of Medicine  Researchers took body measurements of models from 1995 until 2018  Study found Victoria's Secret models have gotten thinner the past two decades  Victoria's Secret canceled its annual show last year  due to lagging sales 

By Ariel Zilber For Dailymail.com

Published: 05:20 GMT, 7 January 2020 | Updated: 05:41 GMT, 7 January 2020

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Over the past two decades, Victoria’s Secret models have been getting thinner while the average waistline of American women has been expanding, according to a new study.

The maker and other brand names continue to promote ‘unattainable standards of ,’ according to a group of researchers from Boston University’s School of Medicine.

The results of the study, which was published in the latest issue of Aesthetic Surgery Journal, were announced just weeks after Victoria’s Secret’s parent company announced that it had canceled its annual end-of-the-year show.

The decision was made in light of recent trends in the industry that show consumers’ tastes evolving to include more plus-sized brands that empower women of all body shapes.

The Boston University researchers compared bust size, waist and hip measurements of Victoria’s Secret models from 1995 - the year Victoria’s Secret debuted its annual show - until 2018.

A new study claims Victoria's Secret models have become progressively thinner in the last 20 years while the average waistline of American women has expanded. From left: Taylor Hill, Jasmine Tookes, Elsa Hosk, Adriana Lima; Behati Prinsloo, and Candice Swanepoel in 2018

A new study claims Victoria's Secret models have become progressively thinner in the last 20 years while the average waistline of American women has expanded. From left: Taylor Hill, Jasmine Tookes, Elsa Hosk, Adriana Lima; Behati Prinsloo, and Candice Swanepoel in 2018

The study compared Victoria's Secret models from 1995, the first year the lingerie brand staged its famous annual fashion show. The above image from 1995 shows model Veronica Webb on the runway during the first show at The Plaza Hotel in New York

The study compared Victoria's Secret models from 1995, the first year the brand staged its famous annual show. The above image from 1995 shows model Veronica Webb on the runway during the

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