By Jackson Barron For Daily Mail Australia
Published: 10:17 GMT, 15 January 2020 | Updated: 10:39 GMT, 15 January 2020
Vegemite has donated $100,000 worth of its iconic product to victims of Australia's bushfire crisis.
The Australian brand announced the donation and thanked firefighters and rescue groups for their tireless efforts.
'Here at Vegemite we are deeply saddened by the devastation our country is currently facing due to the Australian bushfires,' it said.
'It is a true testament to the Aussie spirit to see the efforts individuals and organisations are going to, to assist