By Max Aitchison and Aaron Tinney For The Mail On Sunday
Published: 01:38 GMT, 1 March 2020 | Updated: 09:58 GMT, 1 March 2020
Radio 1 DJ Greg James was paid £100,000 by oil giant Shell to front an online campaign which plugged the company’s ‘green’ credentials.
The Breakfast Show presenter, who is paid £229,999 a year by the BBC, is the latest star to be accused of cashing in on their public profiles by moonlighting for corporate firms.
The 34-year-old, who broadcasts to around 5.6 million listeners each Monday to Thursday, fronted a five-part series for Shell called The Great Travel Hack.
The Breakfast Show presenter, who is paid £229,999 a year by the BBC, is the latest star to be accused of cashing in on their public profiles by moonlighting for corporate firms
The Top Gear-style programme followed two teams of competitors racing from London to Istanbul while using environmentally friendly vehicles.
Sources close to the PR campaign last night claimed that James was paid £100,000 to feature in the videos, which have been watched an astonishing 81 million times since Shell uploaded them to its YouTube channel last October.
The BBC star was last night condemned for ‘selling his soul’ by plugging Shell, which has come under sustained criticism for its continued investment in fossil fuels.
James kept quiet about the Shell project on his social media accounts. But a Twitter post by Shell has attracted criticism.