Australians are rejoicing as Christmas products land on supermarket shelves more than four months ahead of the festive season.
Decorations and specialty festive themed bakery goods have already begun cropping up at Coles and Woolworths stores nationwide.
The new food range was launched on September 1, with almost four months left on the calendar until December 25.
Keen shoppers shared their delight on social media after noticing the change in stores earlier this week.
The conversation kicked off after one shopper shared a photograph of a large inflatable Santa Claus at Coles, Upper Coomera on the Gold Coast
Others shared photos of the new line of festive themed treats released by Coles and Woolworths
The conversation kicked off after one shopper shared a photograph of a large inflatable Santa Claus at Coles, Upper Coomera on the Gold Coast.
'It's started!' he wrote on the 'Markdown Addicts Australia' Facebook page.
Others joined in to share their joy about the upcoming holiday season.
'Bring it on and let's say goodbye to this year,' said one.
'I'm all for it! Let's wrap up 2020 early and hope to god 2021 is much better than this disaster of a year!' another said.
'Yessssss I love it. I'm going to start getting ready ASAP,' a third said.
Both supermarket giants have a range of puddings and fruit mince pies
But not everyone was so happy about celebrating Christmas in September.
'No way, its too early! Wont be long and the Easter bunny will be out again,' one woman said.
'This early ruins it for me. The fun is over before it gets to the right date / time. I say at the start of November it should happen,' another added.
Others shared photos of the new line of festive themed treats released by Coles and Woolworths including Christmas puddings, cakes and a fruit mince pies.
The supermarket giants both launched their Christmas themed bakery items on September 1
The supermarket giants both launched their Christmas themed bakery items on September 1.
Even those with a vegan diet are likely to approve of the new line, with the Coles branded Fruit Mince Pies 6 pack totally free of animal products.
According to the supermarket