Brandy Melville brand worn by pop star Ariana Grande is at centre of ...

Brandy Melville brand worn by pop star Ariana Grande is at centre of racism storm after claims 'deplorable' messages targeting black people were circulated by company bosses The allegations were made by former operators of Brandy Melville Canada Brandy Melville has stores all over the world and has been worn by celebrities Senior executives allegedly shared material on text group 'Brandy Melville gags' Material allegedly included a Hitler lookalike crying at racial diversity pictures

By Jon Ungoed-thomas For The Mail On Sunday

Published: 01:21 BST, 6 September 2020 | Updated: 01:25 BST, 6 September 2020

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One of the world's most popular brands among teenage girls is at the centre of a racism storm after claims that 'deplorable' messages targeting black people were circulated by company bosses.

The Brandy Melville line, which has been worn by celebrities including pop star Ariana Grande, is such a phenomenon on Instagram it has been dubbed the first retail 'Insta-brand'. 

It has stores all over the world, including London, but has been criticised for its disproportionate use of white models and a lack of diversity among its store staff.

One image which can be seen in the phone text group called 'Brandy Melville gags' shows a woman holding a T-shirt at an angle to make it spell 'Hitler'

One image which can be seen in the phone text group called 'Brandy Melville gags' shows a woman holding a T-shirt at an angle to make it spell 'Hitler'

Documents lodged in a Californian court have now made extraordinary claims about racist policies at the heart of the firm.

The allegations, made by the former operators of Brandy Melville

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