By Jon Ungoed-thomas For The Mail On Sunday
Published: 01:21 BST, 6 September 2020 | Updated: 01:25 BST, 6 September 2020
One of the world's most popular fashion brands among teenage girls is at the centre of a racism storm after claims that 'deplorable' messages targeting black people were circulated by company bosses.
The Brandy Melville line, which has been worn by celebrities including pop star Ariana Grande, is such a phenomenon on Instagram it has been dubbed the first retail 'Insta-brand'.
It has stores all over the world, including London, but has been criticised for its disproportionate use of white models and a lack of diversity among its store staff.
One image which can be seen in the phone text group called 'Brandy Melville gags' shows a woman holding a T-shirt at an angle to make it spell 'Hitler'
Documents lodged in a Californian court have now made extraordinary claims about racist policies at the heart of the firm.
The allegations, made by the former operators of Brandy Melville