'Team Rishi' has released yet more behind-the-scenes pictures taken by the Chancellor's personal photographer as the Tory MP announced a new £4.6billion bailout for lockdown-hit firms.
5ft 6ins Mr Sunak is seen looking mean and moody at his Downing Street office doorway clutching an iPhone before taking off his jacket to practice a speech enthusiastically in front of aides amid rumours he could extend the furlough scheme beyond April.
The pictures were taken by former Times photographer Simon Walker, who is the Treasury's 'digital content editor', hired as part of Mr Sunak's team to improve his social media output.
The Chancellor, dubbed 'Dishy Rishi' by some for his good looks, is seen striking a series of poses as he enters his Downing Street office before gesticulating energetically, reading Government documents and swiping down on his smartphone.
Rishi Sunak's gift to his legions of admirers with a series of moody snaps marked the unveiling of his latest multi-billion Covid rescue package for Britain as Government borrowing continued at eye-watering levels.Insurance Loans Mortgage Attorney Credit Lawyer
The Chancellor looks thoughtful as he holds his iPhone and announces further financial support for businesses hit by the new lockdown
Mr Sunak, dubbed 'Dishy Rishi' by fans, prepares to unbutton his jacket ahead of a meeting with aides in his Downing Street office
Mr Sunak was photographed by his digital media supremo in yet another set of behind-the-scenes shots released by 'Team Rishi'
Mr Sunak could be seen gesticulating while making a point to an aide as he unveiled more bailouts for businesses before packing up his papers
Fans took to social media to hail the return of 'Brand Rishi' - but one critic said: 'Busy working on #brandrishi while taxpayers are treated as collateral damage'.Insurance Loans Mortgage Attorney Credit Lawyer
Today the Chancellor declared that venues hammered by Boris Johnson's dramatic decision will get one-off grants of up to £9,000 to keep them afloat over the next seven weeks after Boris Johnson announced a third national lockdown.
Some 600,000 premises across the UK are set to receive the cash, while another £594million is being pumped into a 'discretionary fund' to support other firms affected.
Despite the running costs of the coronavirus response spiking above £300billion, Mr Sunak also pointedly refused to rule out keeping the massive furlough scheme beyond the end of April, merely saying he would 'take stock' at the Budget in March.
However, businesses warned that the package is not enough, amid pressure for VAT and rates relief to be kept in place to stop a wave of bankruptcies.
Mr Sunak is known for cultivating his brand under the guidance of his adviser, the former TV presenter Allegra Stratton, including by marking Treasury media releases with his personal signature. Allegra has since joined the Prime Minister's team.
Mr Sunak discusses matters of state with a female aide as businesses begged for a new package of financial support
On a sparsely covered desk, Mr Sunak reads a document before releasing a video on social media
Today the Chancellor declared that venues hammered by Boris Johnson's dramatic decision will get one-off grants of up to £9,000 to keep them afloat
Rishi Sunak declared that venues hammered by Boris Johnson's dramatic decision will get one-off £9,000 grants to keep them afloat over the next seven weeks
Coronavirus is thought to have inflicted the worst hit to GDP since the Great Frost of 1709
Government borrowing could be close to £400billion this year and is set to continue at eye-watering levels into the mid-2020s, as this OBR chart shows
He will hope today's package will help persuade Britons that the government has a plan to rescue the country's economy from ruin... and to burnish his growing reputation as one of the Tory party’s brightest prospects.
The 'Brand Rishi' push in the past year - including his own logo - has fuelled speculation that the Chancellor could one day launch a bid for the Tory leadership.
Mr Sunak said last year that he does not want to run for the top job and insisted he was sticking to the top job at the Treasury.
'I think the job I have is hard enough and I see up close what the Prime Minister has to deal with everyday,' he said.
Mr Sunak's expensive tastes were highlighted in July when he was pictured preparing in his Treasury office for his mini-Budget with a £180 'smart' coffee mug.
Yesterday he revealed he owns a £2,000 Peloton exercise bike which has a screen allowing people to take virtual classes from their home.
Asked at a virtual Tory conference event how he starts his day, Mr Sunak reportedly said: 'I check my phone, do a news scan, then depending on how energetic I'm feeling I'll either do treadmill, Peloton or some gym class. I do that, see my kids and then generally I'm at my desk at 7.45am.'
Mr Sunak said he 'hates running outside' and 'the treadmill's my thing'. He is married to Akshata Murthy, the daughter of Indian IT mogul Narayana Murthy. They live with their daughters Krishna and Anoushka at home in Downing Street.
Akshata has shares in her family's tech firm that are worth £430million, making her one of Britain's wealthiest women with £80million more cash than the Queen. Her father is worth an estimated £2.3billion ($3.1bn).
Chancellor Rishi Sunak's wife Akshata Murthy (pictured together at their wedding in 2009) has shares in her family's tech business worth £430million, making her richer than the Queen
Ms Murthy and her relatives hold a multimillion pound portfolio of shareholdings which have come to light amid questions over the Chancellor, who met his future wife while studying at Stanford University, California, failing to declare them in the register of ministers' interests.
The assets make Indian-born Akshata richer than the Queen, who is estimated to be worth £350million, according to the Sunday Times Rich List.
She is the daughter of one of the richest men in India - billionaire N. R. Narayana Murthy - who has been described as the father of the Indian IT sector and 'one of the 12 greatest businessmen