Saturday 14 May 2022 12:16 PM Every parent's dream: Expandable children's shoes that fit long enough to be ... trends now
Saturday 14 May 2022 12:16 PM Every parent's dream: Expandable children's shoes that fit long enough to be ... trends now
Every parent's dream: Expandable children's shoes that fit long enough to be worn out are on way to High Street stores British firm to launch shoe for under-7s that can expand an entire size and a half Shoe brand Pip & Henry developing £80 shoe with mechanism to lengthen sole Stretchy material and extending base will double the lifespan of kid's shoes John Lewis eco fund gives maker £250,000 to help combat 'throwaway culture' Nine in ten of 80million shoes bought in the UK each year end up in landfill
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An extendable children's shoe that can stretch a size and a half could soon appear in British stores.
Shoe brand Pip & Henry is developing the new invention for under-sevens, the age where children's feet grow most quickly.
Founder Jeroo Doodhmal said the mechanism could double the shoes' lifespan. Young children's shoe sizes change roughly three times a year.
The out-of-the-box idea is being funded by John Lewis, which gave Pip & Henry £250,000 via its £1million eco fund.
