Tuesday 2 August 2022 12:48 PM Shoppers tell of their shock at £7.50 cost of Birds Eye favourite trends now
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Fishfingers have become the latest food to rocket in price during the cost-of-living crisis.
Shoppers have reported being 'gobsmacked' and 'nearly falling to the floor' on seeing the price of 30 of the cod Birds Eye seafood sticks.
The fishy favourites - a staple of many children's after-school meal - are now as much as £7.90 from some retailers. It represents 15 per cent increase in a year.
And with the least expensive only showing up as a still-hefty £7.49, the majority of stores are selling them at £7.50.
The costly consumables give a new meaning to Birds Eye's famous slogan 'Only the best for the Captain's table', coined after their mascot Captain Birds Eye.
It comes in the wake of price increases for other common items, including a tub of Lurpak and a jar of Nescafe coffee.
ChrisandMarkUK went online to express their disgust: 'Stuff Lurpak, seen the price of fishfingers lately?! It's crazy. I don't buy fishfingers often as they'd been creeping up in price but I'm sure they were 'only' £4.50 last time I