DOJ sues Google over its dominance in online advertising market trends now
Google is facing yet another court date with the Justice Department after the DOJ filed a lawsuit regarding the tech giant's dominance in the online ad market.
An antitrust lawsuit was filed in federal court in Virginia on Tuesday.
It is second federal antitrust complaint filed against Google, alleging violations of antitrust law in how the tech giant acquires or maintains its dominance.
The Justice Department filed an earlier lawsuit against Google in 2020 focusing on its monopoly in search which is scheduled to go to trial in September.
But in a statement, a Google spokesperson told DailyMail.com: 'Today’s lawsuit from the DOJ attempts to pick winners and losers in the highly competitive advertising technology sector. It largely duplicates an unfounded lawsuit by the Texas Attorney General, much of which was recently dismissed by a federal court.
'DOJ is doubling down on a flawed argument that would slow innovation, raise advertising fees, and make it harder for thousands of small businesses and publishers to grow.'
The Justice Department filed an earlier lawsuit against Google in 2020 focusing on its monopoly in search. That is scheduled to go to trial in September
In a new lawsuit, the DOJ alleges that Google has left their competitors 'marginalized and unfairly disadvantaged'
In the complaint, the Justice Department alleged: 'Google’s anticompetitive behavior has raised barriers to entry to artificially high levels, forced key competitors to abandon the market for ad tech tools, dissuaded potential competitors from joining the market, and left Google’s few remaining competitors marginalized and unfairly disadvantaged.'
Over one quarter of online ad revenue generated in the United States is made by Google. It accounts for 80 percent of the company's revenue. In 2023, that number is estimated to be $73.8 billion.
In addition to its well-known search, which is free, Google makes revenue through its interlocking ad tech businesses, which connect advertisers with newspapers, websites and other firms looking to host them.
Advertisers and website publishers have complained that Google has not been transparent about where ad dollars go, specifically
