Fury as Mayor Eric Adams replaces Milton Glasers iconic I Love NYC logo with ... trends now
New York City mayor Eric Adams has sparked anger amongst Big Apple residents by redesigning Milton Glasers iconic logo to be more inclusive – branding it as 'the worst they've ever seen'.
Adams and Gov Kathy Hochul revealed the design on Monday, which was created to go alongside a campaign to 'cut through divisiveness and negativity' that accompanied the pandemic.
The late Milton Glaser created the original I Love NY logo for a 1977 campaign to promote tourism in the state.
As part of the change, designers replaced the I with We and added a C to make it more 'inclusive'- but dozens of residents have pushed back at the change to the beloved classic.
The campaign and design took more than a year to create, with roughly $20million in donations from dozens of businesses such as Amazon, Google, Macy's, Madison Square Garden Entertainment, and TikTok will jump-start the city's new publicity drive.
Adams and Gov Kathy Hochul revealed the design on Monday, which was created to go alongside a campaign to 'cut through divisiveness and negativity' that accompanied the pandemic
As part of the change, designers replaced the I with We and added a C to make it more 'inclusive'- but dozens of residents have pushed back at the change to the beloved classic
In typical New Yorker fashion, many have hit out at the new logo compared to the old one, with one saying 'don't mess with perfection'.
The 1977 creation was made while the city and state were grappling with high crime, budget woes and other challenges.
One person said: 'If Milton Glaser wasn't already dead, this s****y version of his iconic I Love NY logo would have killed him.'
Another added: 'I'm afraid to say there's nothing left that Eric Adams' mayoral administration can f*** up, because they will inevitably find something.'
Some decided to mock the campaigns plan to 'improve' the city, with one hitting out at the skyrocketing rent in the city by saying: 'Making a logo that makes people want to leave NY and bring down rent is good actually.'
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