Kid Rock SHOOTS up cases of Bud Light after it chose trans activist Dylan ... trends now
Kid Rock has been left so furious with Bud Light's new choice of influencer that he took out several cases with an automatic gun.
The singer said 'Grandpa is feeling a little frisky today' after discovering that trans content creator Dylan Mulvaney was working with the beer company.
Mulvaney, 26, announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament.
She was even given a beer can with her face printed on it to celebrate her 365 days of being a woman – something which angered the singer.
The 52-year-old posted the footage online and said after shooting the cans: 'F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day.'
The singer said 'Grandpa is feeling a little frisky today' after discovering that trans content creator Dylan Mulvaney was working with the beer company
It sparked a further backlash from fans, who were already hitting out at the decision to make Mulvaney the face of the brand.
Several former customers filmed themselves pouring the beer away, - down the sink and toilet – while others emptied their fridge of the product into bins.
But the company has stood behind the TikTok star with more than 10 million followers, with Anheuser-Bush saying the cans were a personal gift to her.
They added that she is one of the hundreds of influencers that the company partners with.
In a statement, she said: 'From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.
'This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.'
The decision to work with Mulvaney, who posted a video advertising the beer company's March Madness contest offering customers a chance to win $15,000, has caused a huge backlash.
Conservatives were quick to slam the decision, with many saying that the beer maker was pushing 'gender propaganda'.
Dylan Mulvaney, a transgender influencer on social media, has been chosen as a brand ambassador for Bud Light
In celebration of Mulvaney's first year of being openly transgender, Bud Light sent a can with her face printed upon it
Several former customers filmed themselves pouring the beer away, - down the sink and toilet – while others emptied their fridge of the product into bins
One said: 'Is anyone else confused why Bud Light put a man pretending to be a female on a can?!?!?!? They forgot who their target audience is!! Go woke, go broke.'
The former acting director of United States National Intelligence Richard Grenell said: I'm the first openly gay US Presidential Cabinet member,BudLight!
'Where's my commemorative can? Why are you only doing cans for the Democrats?! Play fair or just sell beer to Democrats…..'
Lis Wheeler added: 'Hey BudLight, how about you send a beer to the woman who birthed 5 kids, homeschools, runs a business, doesn't sleep much or have time to put on makeup & heels as often as she'd like?
'That's a REAL woman. Not the man with eyeshadow & plastic surgery who pretends he's a woman.'
The decision to work with Mulvaney, who posted a video advertising the beer company's March Madness contest offering customers a chance to win $15,000, has caused a huge backlash
It is unclear if Heinerscheid (left) herself is behind the decision to plug Mulvaney as the new face of the brand, or if it was influenced by Marcel Marcondes (right) the Global Chief Marketing Officer for AB InBev
