Don't flush toilet after using it to conserve the nation's water supply, says ... trends now

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Britons have been warned by a Thames Water executive not to flush their toilets after having a wee to conserve the country's water supply.

The water firm's strategy and regulatory affairs director Cathryn Ross has also implored people to cut down the length of their showers to save water.

Water companies regulator Ofwat have set companies targets to cut water consumption per person by a fifth by 2038 - but most failed to meet these targets in 2021/22.

Former Ofwat chief executive Ms Ross said that levels of water use in the UK were 'unsustainable' looking into the long term - with the average Briton using 142 litres per day, with Thames Water customer using 146 litres on average.

When she was asked if people should follow the advice of, 'if it's yellow let it mellow, if it's brown flush it down', she replied 'absolutely, yes'.