Ohio farmer, 76, who shot to fame as star of 'It ain't much, but it's honest ... trends now

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A prominent Ohio farmer whose image was used in a popular social media meme touting the value of 'hard work' has died after he was injured in a vehicle crash in Illinois.

David Brandt, 76, was a nationally known proponent of no-till farming who traveled around the country talking about sustainable agriculture techniques and soil health but he became well-known for comments he made in 2012 at a Natural Resources Conservation Service event held on his farm.

Brandt was hurt last Thursday in a crash in Urbana, Illinois, and died from his injuries on Sunday. 

While discussing his occupation, Brandt said 'It ain't much but its honest work,' a statement that became a symbol of traditional values and work ethic after it was turned into a meme a few years later.