Ford CEO Jim Farley admits electric F-150 Lightning will 'have to improve' ... trends now
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The boss of Ford suffered a ‘reality check’ already familiar to his customers when he spent the best part of an hour waiting for his flagship $50,000 electric vehicle to charge.
CEO Jim Farley set off on a road trip down Route 66 to showcase the company’s cutting edge electric F-150 Lightning pickup truck.
Posting regular updates on Twitter and LinkedIn he headed from Palo Alto, California to Las Vegas but admitted facing an uphill struggle.
‘I stopped at one of the most popular charging sites in the country, I-5 in Coalinga, and a low speed charger took me about 40 minutes to get 40 per cent,’ he told his followers.
‘It was a really good reality check of what our customers go through and the importance of fast charging and what we’re going to have to do to improve the charging experience.’
Ford boss Jim Farley had a frank admission for his customers after running into charging problems
Ford hailed 200,000 advance orders for the truck when was unveiled in May 2021 in what the company described as a ‘Model T moment for the 21st Century’.
With a range of up to 320 miles on
