CAMRA is embroiled in wokery row after accusing Twickenham Brewery's 'Naked ... trends now
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The Campaign for Real Ale is at the centre of a wokery row after it accused a beer brand of being sexist.
The organisation has ruled that it is unhappy with the name and imagery used for an award-winning beer called the ‘Naked Ladies’.
The beer was created to celebrate a famous landmark in Twickenham, south west London, not far from the rugby stadium.
It was created by the Twickenham Brewery to honour the Naked Ladies, a statue which sits in the gardens of the local borough council.
The Grade II Listed statue, which was carved from white Italian Carrara marble during the late 19th century, depicts eight sea nymphs.
It was created by the Twickenham Brewery to honour the Naked Ladies, a statue which sits in the gardens of the local borough council
The Campaign for Real Ale is at the centre of a wokery row after it accused beer brand 'Naked Ladies' of being sexist
However, a decision by the brewery to use the name and a toned down image of the statue, which carefully places some greenery to protect the nymphs’ modesty, saw it being accused of sexism.
One drinker – supported by the national executive of CAMRA – objected to the use of the name and imagery on both labels and pump clips seen in bars.
He launched an official complaint stating: ‘As a middle-aged man, the experience of saying the name of the beer to the young woman serving at the bar was awkward and unsettling for all concerned.’
The complaint was raised with The Portman Group, the industry body that promotes responsible alcohol consumption.
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