The age of budget air travel could be about to get even cheaper and companies might even pay you to travel - according to the boss on one budget firm.
Skúli Mogensen, the CEO of low-cost Icelandic carrier WOW, said he is actively considering such measures for 'special' and 'trusted' customers.
To qualify, travellers would have to be willing to book all of their hotels and activities through the airline, then promote the trip on social media.
Skúli Mogensen, CEO of Icelandic carrier WOW, said customers willing to book hotels and activities through his company, then post about the trip on social media, could be rewarded
He told The Telegraph: 'A lot of people now, both pre- and post-travel, share pictures with their friends.
'If we do a good job and they spread the word, it is powerful customer feedback. As they are our advocate, they can be rewarded accordingly.'