Addiction centre launches fentanyl information campaign


The Addiction Prevention Centre has begun distribution of 20,000 brochures detailing the drug's effects and what steps to take in case of an overdose.

Presse CanadiennePresse Canadienne

Published on: September 13, 2017 | Last Updated: September 13, 2017 12:24 PM EDT

An anti-fentanyl advertisment is seen on a sidewalk in downtown Vancouver. JONATHAN HAYWARD / THE CANADIAN PRESS

The arrival of fentanyl in Quebec has compelled the province’s Addiction Prevention Centre (APC) to launch an information campaign detailing the deadly effects of the opiate.

The centre began distribution on Wednesday of 20,000 brochures detailing the drug’s effects and what steps to take in case of an overdose.

APC director Anne Elizabeth Lapointe hopes the campaign will be used by street workers, anti-addiction organizations and others as a tool that could help save lives.

Even though fentanyl’s deadly effects have thus far been relatively less devastating here than elsewhere in the country, the APC thinks the spread of its use in Quebec should be closely monitored.

The centre also notes that fentanyl is difficult to detect and could be added to other illegal drugs without the user’s knowledge.

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