A father is convinced Pizza Hut took a photo of him eating in one of their restaurants and printed his face on their takeaway boxes.
Nick Richardson, 39, from Redditch, Worcestershire, started to receive texts from friends around a month ago asking why his face was on their pizza boxes.
Even his own family thought it was him and Mr Richardson complained.
Nick Richardson, 39, from Redditch, Worcestershire, started to receive texts from friends around a month ago asking why his face was on their pizza boxes. On the right is the pizza box and on the right is Mr Richardson posing with a pizza, both images undated
But the restaurant chain denied the allegation and said it was a member of their creative team - but refused to send him the original photo.
The box is one of five designs used by Pizza Hut Delivery shops.
Mr Richardson is convinced the man eating a pizza on the front of the box is him - and said his hair, beard, clothes and jewellery match.
The courier said: 'I think it's me, my mum thinks it's me, my friends think it's me and my brother thinks it's me. I can't see how it's not me.
'Even the outline of the stubble is the same. It would be an enormous coincidence if it wasn't me.
'And if by some miracle it's not me then fine, show me the original image.
'I think it is me and it just makes me feel very weird. I was just out for dinner with my little boy, and the next thing I see