There is increasing pressure on Triple M to completely overhaul their broadcast team after Barry Hall was sacked for making vulgar comments live on air.
Hall was discussing the pregnancy of St Kilda legend and fellow commentator Leigh Montagna's wife Erinn on Triple M radio ahead of a game between Geelong and the Western Bulldogs when he made the inappropriate comment.
Mark Howard, AFL great Nathan Brown and journalist Damien Barrett were also on the panel, and two of the broadcast group could be heard laughing after Hall's remarks.
Former Australian netball captain Liz Ellis has called for Triple M to address its culture - while others have demanded the network sack Montagna for discussing the sensitive topic.
Barry Hall (pictured with girlfriend Lauren Brant) has refused to repeat apology for vulgar comments he made on live radio when confronted at a country football club where he was giving a paid speech
Hall was sacked for comments made to St Kilda great Leigh Montagna about his wife Erinn (pictured)
Hall's comment was referring to a technique known as a 'sweep', which Erinn Montagna underwent before giving birth.
'The doctor was a good looking rooster and around 40 years of age. He did a sweep with his fingers and licked his fingers afterwards,' Hall remarked on Friday.
Former Australian netball captain Liz Ellis said Triple M's culture needed to change
Hall was immediately sacked by Triple M - and Ellis has called for futher disciplinary measures to be made against Montagna.
'Surely, how do they get to that point in the first place. What was Leigh Montagna doing talking about his wife like that?' Ellis said on Channel Nine's Sports Sunday.
'And Mrs Montagna, what must she be thinking? Her husband is up there talking about her. It is a very intimate thing having an examination there with a doctor. The husband is talking about it and then Barry is joking about it. I don't get it.'
Ellis said Triple M's culture needed to change.
'They have done the right thing and sacked Barry. But what are they going to do about everyone else who took part in the conversation and laughed in the background?' she said.
'Is it a cultural issue where when you are by yourself, ''I respect women, the partner, someone who has a name, who is the mother of my child'. But what about the general female population?
'What are you doing about that? To me, it is not about getting more women involved in the coverage, but getting more women involved in football.'
Football presenter Shelley Ware said she was 'shocked' by the behavior of Hall's fellow commentators.
'I was really distressed by the fact that they just kept talking and some of the biggest names in AFL were there with him and they didn't stop him at any point and say that it was wrong,' Ware told Channel 9's The Today Show.
'So that made the whole thing just that little bit more disturbing.'
Ware said the other commentators should have been reprimanded as well.
'If you listen to prior to what he said and afterwards, I was just as shocked by their reactions so I do think we need to have a conversation about what's going on with those men.'
Weekend Today host Allison Langdon said Hall's comments showed the AFL has a cultural problem.
'You had more than just Barry in that conversation feeling the joke about that was OK,' Langdon said. 'That shows that even though the AFL's pushing a lot of things to do with women's roles in the game, they've got a long way to go, don't they?'
Others took to Twitter saying 'serious questions need to be asked of Triple M's workplace culture'.
'Every man in that room was complicit, they didn't shut the conversation down and laughed, why would you talk about your pregnant wife's intimate procedure on radio,' one person said.
On Saturday, Hall apologised for what he