Good Morning Britain host Piers Morgan, 54, regularly jibes with This Morning hosts Holly Willoughby, 39, and her co-star Phillip Schofield, 57. However, the ITV broadcaster has taken comfort in dealing a blow to the pair after he received some eventful news.
Piers took to Instagram and announced that Good Morning Britain had been nominated for an RTS Award but This Morning did not make the cut.
In view of his 875,000 followers, Piers shared a snap alongside his co-star Susanna Reid, 49, giggling on set while he drank out of a mug.
He captioned the post: “BREAKING: Good Morning Britain nominated for Best Daytime Programme at the RTS Awards... and This Morning isn’t! Thoughts with our ‘one big happy ITV family’ colleagues @schofe @hollywilloughby at this difficult time.”(sic)
Fans inundated the star with comments, with many offering congratulatory messages to Piers.
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Piers Morgan jibes Phillip Schofield and Holly during 'Difficult time' (Image: GETTY/WENN)
Piers Morgan announced that GMB was nominated for an RTS Award (Image: ITV/INSTAGRAM)
One person said: “About time! You deserve to win,” while another person commented: “Looks like you may have a chance of winning.”
A third person added: “You all deserve to win.”
The RTS Awards highlights excellence in television across a range of programme-making and broadcasting skills.
Holly and Phillip have not yet commented on Piers’ swipe but his remarks come after he recently snubbed the National Television Awards earlier this year.
Piers Morgan regularly takes swipes at his ITV colleague Holly Willoughby (Image: GETTY)
Holly Willoughby and Phillip Schofield