'The game is up!’ BBC licence fee 'no longer sustainable’ as viewers switch ...

THE BBC has come under fire for being "no longer sustainable" as the results of a new poll have shown some viewers are growing frustrated with paying £157.50 for a licence fee.

PUBLISHED: 07:07, Thu, Oct 29, 2020 | UPDATED: 10:52, Thu, Oct 29, 2020

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The Defund the BBC campaign group conducted a survey on Savanta ComRes, where they asked 2,274 adults aged 18 and above in the UK between October 16 and 19, 2020, about whether they thought people should pay for the licence fee. The results showed 59 percent of voters believe the licence fee should not continue in its current form. A total of 51 percent of voters said people should not need a licence to watch non-BBC live TV.

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Up to 14 percent admitted they never watch BBC TV channels, with more than a third watching it on two days or less.

And the poll showed Londoners are 30 percent more likely than the rest of England to feel the BBC reflects British values.

The Defund the BBC blasted the corporation for being "no longer sustainable" after sharing the results.

They tweeted: "A BBC licence fee that taxes Britons for watching any live TV does not have the support of the nation.

The BBc has come under fire over the licence feeThe BBc has come under fire over the licence fee (Image: GETTY)

"The licence fee is no longer sustainable."

The group added the "game is up" for the broadcaster as there is other alternative content for viewers to watch instead.

They tweeted: "For years the BBC has insulted and patronised those who fund it in an attempt to attract those that never will.

"But now that there is so much on-demand content to choose from, as the polling shows, the game is up."

READ MORE: Defund the BBC claims you can watch ‘on demand’ WITHOUT a TV licence 

The BBC charges £157.50 for it licence feeThe BBC charges £157.50 for it licence fee (Image: GETTY)

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Liam Deacon, head of press at Defund the BBC, warned the polling showed the BBC is "losing touch" with its viewers.

He told Talk Radio: "The BBC is in a perfect storm.

"This headline figure that 60 percent of people don't think the licence fee can continue in its current form really is the culmination of a lot of different factors and it shows the BBC as it is is completely unsustainable.

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