Meghan and Harry quit social media ‘to drive traffic to their and ...

Meghan Markle and Harry: Experts call for Archewell Instagram

The Duke and Duchess of Sussex had more than 10 million followers on their Sussex Royal Instagram account, but stopped posting after stepping down as senior royals, as per their agreement with the Queen. A source close to the couple said they had “no plans” to use social media for their new Archewell Foundation and were “very unlikely” to return to platforms in a personal capacity. It is understood that the couple felt disillusioned after the “hate” they received and have targeted a lot of their new endeavours into changing the online space for the better.

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While Harry later claimed they had not “quit”, he said this was because they “have no social media to quit”.

However, a royal commentator has claimed this decision is not so much a rejection of online hate that many have assumed, and is more about exclusivity with their commercial deals.

The Sussexes have signed a huge production deal with , believed to be worth around £100million, and a podcast deal with Spotifty, said to be around £30million.

They have also launched their own Archewell website which features their new charitable endeavour, the Archewell Foundation, as well as Archewell Productions and Archewell Audio.

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READ MORE: Kamala Harris ‘poised to join Meghan and Harry on Archewell podcast’

meghan harry netflix spotifyMeghan Markle and Prince Harry have new deals with and Spotify (Image: GETTY)

archewellArchewell website showing the three branches of Harry and Meghan's endeavours (Image:

Pod Save the Queen is hosted by Ann Gripper and features Daily Mirror royal editor Russell Myers.

Mr Myers argued that Meghan and Harry have quit because they want to drive content to their website, and to their projects on and Spotify.

If anyone is interested in what they are doing, they will have to go there, which “safeguards” this content.

He also argued that the villainisation of social media is not entirely fair, as it has been “a lifesaver” for many to stay connected to friends, family and the wider world over the past year of coronavirus and multiple lockdowns.

meghan markle prince harryMeghan and Harry speak with TIME about the state of our shared digital experience (Image: TIME)

The royal editor said: “Now, I think this is something to do with

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