The illustrious owner of the biggest penis in Britain is fronting the launch of a new range of hi-tech sex toys for men.
Matt Barr, whose manhood measures up a mammoth 12.2in, told MailOnline he was thrilled to be involved with the device-maker Fleshy which brands itself as a 'connoisseur of masturbation'.
He said the company aligned with his values about being open about male sexual health and that size isn't everything in the bedroom.
Fleshy, which will launch the online range next month, has created a series of vibrating and jostling gadgets that wouldn't look out of place in a sci-fi film.
One device, the Fleshy Pro, which looks a bit like a futuristic thermos promises to recreate the sensations of oral, anal, and vaginal sex through a series of motors and vibrators with an internal sleeve that provides 'realistic spongy resistance'.
Another, more bizarre looking, device is Fleshy's 'world-famous' '3-in-1' sex toy which creates a 'realistic design and texture' that will 'triple your pleasure'.
Unfortunately, Mr Barr said he was unable to personally vouch for the devices due to an incompatibility issue, but encourages others to use them.
'The brand's efforts in placing male mental and sexual health at the forefront of their messaging mean they are very much aligned with an issue that I strongly believe needs to be discussed more openly,' he said.
'As someone who has always had to deal with unique challenges surrounding sexual compatibility, I am happy to help remove the stigma, judgment and anxiety that surrounds sexual pleasure.
'Only by being comfortable with your own body can you truly become sexually confident.'
Mr Barr has previously shared how having gigantic genitalia, about as long as 30cm ruler, isn't necessarily a positive when it comes to your love life.
He previously said: 'It's difficult, because it's not something you really spring on people as a surprise, because it just does scare people away.
'But obviously [you don't want to be] creepy and bring it up too early. [So] how you start that conversation?'
Mr Barr told MailOnline that a cultural over-emphasis on size meant many men felt unnecessarily insecure in the bedroom.
'Feeling insecure around your equipment is unsurprising when penis size myths are spread so readily by porn or locker-room jokes that assume "bigger is better",' he said.
'Any insecurities you are feeling about your sexual performance is not alleviated by growing a few inches - and once you get so far beyond the norm it brings with it a whole host of new problems.
'Even if you have the biggest penis in the world, you still have to focus on improving your sexual performance to give your partners the pleasure they deserve.'
A spokesperson for Fleshy said breaking down stigma about self-pleasure is where they come in and they hoped to help Brits in the coming weeks.
'We're very excited to bring the Fleshy offering to the UK. Our products are all carefully engineered to push the boundaries of sexual technology and prioritise authentic pleasure,' they said.
'Having been labelled the "connoisseurs of masturbation" in the US, we know our innovations are going to shake up the UK sex toy market and bring a range of ground breaking products for men to explore.
'As a company, we are committed to breaking down the stigma surrounding male sexuality.
'Many men still feel shame about engaging in self-pleasure, so we aim to normalize sex toy use and close the orgasm gap. Our goal is to make exploration of one's body a positive part of personal wellness and relationships'.
