One of the biggest spending sprees in corporate history is in full swing. Companies and investors are betting huge sums on generative artificial intelligence (AI) – the technology that promises to transform whole industries, economies and even societies.
Tech giants like Amazon, Google and Meta are leading the way on a splurge set to exceed $1 trillion in the coming years.
This colossal outlay includes major investments in the data centres, microchips and power grids that underpin AI.
It comes as BlackRock, the world’s largest investment manager, prepares to launch an AI fund of at least $30billion (£23billion) with technology titan Microsoft on projects to meet growing demands stemming from AI.
Excitement over AI’s potential has already propelled Nvidia, which dominates advanced microchip design, to become – briefly – the world’s biggest company by stock market valuation.
While it is the biggest winner so far, Nvidia’s shares have fallen back amid growing doubts about just how sustainable the AI boom is.
Questions are being asked about when, or even if, these massive investments will ever pay off or reap the benefits claimed.
So is it all just hype? And if it’s not, how are investors playing the AI game? Which stocks and sectors are being backed, and which are they wary of?
The answers may surprise you. We have been here before. At the turn of the millennium the stock market was gripped by dotcom fever.
Investors piled into companies in the hope that they would be among the winners of the internet revolution. Many were no more than a website without even a business plan. Few made any money – or ever would.
When the bubble burst, some of the biggest casualties were telecoms firms who had bet the farm on buying and building mobile networks. Among them was Vodafone, which landed Germany’s Mannesmann in a hostile takeover at the top of the dotcom boom.
Its shares now trade at levels last seen in 1997. By contrast some of the biggest winners of the digital dawn, like Meta-owned social networking site Facebook, did not even exist when the dotcom bubble burst.
Others such as Netflix, Amazon and Nvidia only really broke through after fundamentally re-inventing themselves.
A big difference this time is that the biggest AI winners so far – Nvidia, chip manufacturers such as Taiwan’s TSMC and Dutch-owned ASML, which produces the machines that make the chips – already make tons of money.
The question is not whether these ‘picks and shovels’ pioneers will be around in five or ten years’ time but whether they are overvalued now after enjoying spectacular share price rises in recent years on the back of the AI frenzy.
Like any new technology, a major attraction of AI for companies is the prospect of lower costs – and therefore higher profits.
For example, two thirds of professionals working in law, tax, accounting and fraud prevention think that AI could save them hundreds of hours a year by automating the most menial or unpopular tasks, according to a survey by data group Thomson Reuters.
While some of that saving could be used to rest or enjoy hobbies, it could also translate into $100,000 (£75,000) in new billable time per US lawyer each year, the survey said.
The prospect of enormous efficiency and productivity gains is fuelling an AI ‘arms race’ as tech giants pump record sums into the hardware needed to develop and run their AI models.
‘The risk of underinvesting is dramatically greater than the risk of overinvesting,’ says Sundar Pichai, boss of Google parent Alphabet.
The most tangible sign of all this spending is the depressing sight of joyless data centres springing up everywhere.
There are more than 500 of them in the UK, mostly in London and the South East. The US has more than 5,000. But the Government explicitly wants to encourage further construction as part of its proposed changes to planning rules.
Amazon recently pledged to invest £8billion in data centres in the UK, creating 14,000 jobs, and it is set to spend £110billion on them worldwide over the next 15 years.
Data centres – once known as ‘the cloud’ – used to store stuff like emails but are being adapted to house the specialised chips – mostly designed by Nvidia – that are needed to develop and run the next generation of AI applications.
AI data centres are far more power hungry than their predecessors because they use advanced chips that need a constant and reliable source of energy to operate.
Any dip in power supply could harm the so-called ‘training runs’ that are used to analyse, store and retrieve vast volumes of data to improve AI models. The financial stakes are high as each training run can cost tens of millions of pounds and take weeks.
Mark Zuckerberg, boss of Facebook owner Meta, thinks energy constraints are the biggest bottleneck to building AI data centres.
In 2022, data centres gobbled up 460 terawatt hours of electricity but the International Energy Agency reckons consumption will more than double to 1,000 terawatt hours by 2026.
That’s equivalent to the annual electricity consumption of Japan, a country of 124m people, the IEA notes. Power grids are already creaking.
There is a moratorium on new data centres being built in Dublin because they use nearly a fifth of Ireland’s electricity – a figure which is expected to grow significantly in the next few years.
So could it be that it is boring old utility companies, rather the tech giants, who will ultimately benefit from the AI revolution? Investors increasingly seem to think so.
They have punished shares in the likes of Microsoft and Meta for splashing out on AI without generating revenue fast enough.
David Cahn, a partner at tech investor Sequoia Capital, believes AI firms will need to generate £450billion in revenue to justify this year’s investment in data centres and chips alone.
Most firms don’t disclose how much they earn annually from AI but experts think it is at most in the tens of billions. That suggests the AI bubble may be at a tipping point – and could be about to burst.
Meanwhile, utilities, which include water and gas companies, is the best-performing sector in the benchmark S&P 500 index this year, returning 27 per cent, just beating information technology and communications services.
The utilities sector has not performed as strongly in the UK, but is still up nearly 4 per cent in the last six months.
Analysts at US investment bank Goldman Sachs think utilities have further to go because they offer investors two benefits: AI exposure and ‘defensiveness’.
Building grid capacity to meet the increased demand for AI will take time – and could cause power shortages in the meantime, the bank argues.
But the ‘significant’ economic benefits from data centres in terms of construction jobs and tax revenues make it worthwhile for power companies to invest in their infrastructure and use energy more efficiently, it adds.
‘No utility wants to turn away customers because they couldn’t provide enough power,’ says Brian Janous, co-founder of Cloverleaf Infrastructure, which helps data centres access renewable power such as wind and solar.
The next decade, though, is likely to be ‘painful’ as power demands outpaces available supply, he adds.
Goldman Sachs also likes the sector because utilities would continue to provide a steady stream of earnings – and dividends – in the event of an economic slowdown.
But Jim Covello, its global head of equity research, thinks the AI story will not end well. The technology is ‘exceptionally expensive’ and must be able to solve complex problems ‘which it isn’t designed to do’ if it is to justify those costs, he argues in a recent report.
‘What $1 trillion problem will AI solve?’ Covello asks.
Replacing low-wage jobs with costly AI is basically ‘the polar opposite of the prior technology transitions’ like the internet, he adds.
‘Even in its infancy, the internet was a low-cost technology solution that enabled e-commerce to replace costly incumbent solutions – Amazon could sell books at a lower cost than Barnes & Noble because it didn’t have to maintain costly brick-and-mortar locations,’ says Covello.
But ‘over-building things the world doesn’t have use for, or is not ready for, typically ends badly,’ he adds.
Daron Acemoglu, a professor at Massachusetts Institute of Technology, believes that only a quarter of
AI-exposed tasks will be cost-effective to automate within the next 10 years, implying that AI will impact less than 5pc of all tasks.
Enthusiasm for AI may begin to fade in the next 12 to 18 months unless important applications for the technology are found, Covello adds.
In the meantime, investors should stick with the AI ‘picks and shovels’ companies like Nvidia because they continue to benefit directly from massive AI infrastructure spend.
‘History suggests that an expensive valuation alone won’t stop a company’s stock price from rising further if the fundamentals that made the company expensive in the first place remain intact,’ says Covello.