Brooklyn Beckham has continued his marketing splurge for his Cloud23 hot sauce, sharing a look at the brand pop-up in Los Angeles.
The entrepeneur launched his new venture to much fanfare last week, and the publicity blitz has continued with a food truck stationed outside Whole Foods in LA.
Taking to his Instagram account on Wednesday, which boasts 16.8m followers, Brooklyn shared video of the truck, emblazoned with the Cloud23 logo and a small crowd gathered outside, keen for a taste.
Priced at a steep £15 a bottle, the oldest of the Beckham children has created two flavours, Hot Habanero and Sweet Jalapeno, as well as a range of clothing merchandise.
The Beckham clan were out in full force on Friday as they headed to Wholefoods in London to celebrate the launch of the sauce.
He was joined at the launch event by his wife Nicola Peltz, 29, who sweetly held his hand as they made their way around the store, before enjoying a ride in a shopping trolley to promote the product.
Brooklyn's famous family could barely contain their pride, with dad David, 49, planting a kiss on his son's cheek, alongside mother Victoria, 50, and younger brother Romeo, 22.
His grandmother Sandra and aunt Joanne were also in attendance at the exciting event, as well as Nicola's brother Will Peltz, who is an actor.
'You can buy @cloud23 @wholefoodsuk @wholefoods market. I have put my heart into this and I'm so excited for you all to try.'
David was quick to jokingly comment: 'Proud of you mate it's soooooo good, hope nanny paid for hers @brooklynpeltzbeckham.'
Brooklyn's plans for the Cloud 23 range of food and drinks were first revealed by MailOnline in January.
Beckham junior confirmed plans to launch a product 'in the food space' in an interview in June, saying it would launch in September in Whole Foods.
Brooklyn told InStyle magazine in June of the then-unconfirmed food: 'It's nice, because it's so broad. You can use it in spicy margaritas, you can use it on chicken, you can use it on sushi.'
He added: 'I can't say what, exactly, it is, but it's in the food space. It's been a passion project of mine for the last two-and-a-half years, something I've literally put everything into. I've never worked so hard on anything in my life.'
He put his own funds into the project, too. 'I had to find a distributor... finding a CEO is very difficult, especially for a start-up. The first year was just me — I put a lot of money in to start it on my own — and then maybe under a year ago, I got investors.'
It's been a very successful month for the Beckhams, with Victoria releasing her new perfume and Romeo making his catwalk debut.
