The 2024 Pride Of Britain Awards got underway on Monday, with some of the UK's biggest stars descended on London's Grosvenor House Hotel for the glitzy event.
Leading the star-studded arrivals was Maura Higgins, who showed off her own eye-popping cleavage in the plunging black gown with off-the-shoulder detailing as she made her way into the ceremony.
Exuding Old Hollywood glamour, the former Love Island star showed off her eye-popping dress in the daring black velvet dress, teamed with a chunky white pearl necklace and matching bracelets.
She flashed a glimpse of her midriff in the off-the-shoulder gown, which featured white detailing and v-shaped mesh panelling at the front, before billowing out into a mermaid-style skirt.
Maura wasn't afraid to add a touch of sparkle as she accessorised with layered chunky pearl necklaces and bracelets, completing her red carpet look with long black gloves.
Cat Deeley showed off her incredible figure in the flowing Grecian-inspired yellow gown as she joined her dapper This Morning co-host Ben Shephard on the red carpet.
Helen Flanagan flaunted her eye-popping cleavage in the plunging pink satin gown as she posed for snaps at the annual event.
The former Coronation Street star cut a glamorous figure in the beautiful dress which boasted a full voluminous skirt and a flowing train as she made her arrival with boyfriend Robbie Talbot.
Frankie Bridge turned heads in a bridal-style gown which featured a corseted bodice and voluminous skirt.
Her dress was completed with a peplum style waist and a small train that pooled on to the red carpet.
The singer accessorised with three layered necklaces and boosted her height with a pair of heels.
Strictly Come Dancing star Oti Mabuse ensured her eye-popping curves were in full display as she posed up a storm on the red carpet.
The dancer showed off her famous figure in a fitted black dress, which boasted a layered white skirt to highlight her famous physique.
Meanwhile presenter Vogue Williams slipped into an elegant yellow ribbed dress, cinched in at the waist with a gold belt, and finished her look with stylish gold strapped heels.
The stars of ITV staple Good Morning Britain were out in force as they enjoyed a night out together at the awards, with Susanna Reid, Kate Garraway, Laura Tobin, Ranvir Singh and Richard Madeley all posing for fun group snaps together.
Susanna showed off her ample cleavage in a plunging black and gold gown with beaded detailing, teamed with a flowing black skirt.
Kate Garraway slipped into sparkly gold trouser suit teamed with green suede heels, while Laura Tobin opted for a black and red floral dress, and Charlotte Hawkins stunned in a plunging navy blue satin gown.
After tying the knot in a star-studded ceremony last month, Vicky Pattison and her husband Ercan Ramadan were every inch the celebrity power couple.
The former Geordie Shore star stunned in her sheer white gown adorned with silver sequins and a plunging front.
Olivia Attwood slipped in a dramatic red satin gown with a matching statement lip as she arrived for the awards with her husband Bradley Dack
Zara McDermott slipped into a black strapless gown with silver beaded detailing, and a dramatic flowing skirt, while Binky Felstead flashed a hint of her toned figure in the dramatic black gown with a sparkly silver bralet.
Lottie Tomlinson showed off her growing bump in a fitted black gown with a flowing train as she arrived on the red carpet with fiancé Lewis Burton.
The star, who is pregnant with her second child, cut a sombre figure as she arrived for the event, just days after her brother Louis paid an emotional tribute to his former bandmate Liam Payne.
Olivia Bowen showed off her ample cleavage in the plunging deep red gown as she joined her dapper husband Alex at the event.
Loose Women star GK Barry set pulses racing in a plunging black sequinned gown adorned with silver detailing.
The annual Pride Of Britain Awards returned for its 25th year, with Ashley Banjo and Carol Vorderman back as co-hosts. The ceremony will be broadcast on ITV1 on Thursday, October 24.
Sam Thompson and Pete Wicks were on hand to host the red carpet, while GK Barry presented online content at her very own bar during the event.
Taking place since 1999, the ceremony honours the achievements of truly remarkable people from across the UK and all walks of life - nominated by members of the public.
After a shortlist has been produced from the thousands of entries, winners are chosen by the Pride of Britain judging panel.
Ahead of the ceremony, The King and the Prime Minister Keir Starmer led tributes to the nation's unsung heroes.
The King called them 'the very best' of us, while Sir Keir said, 'They embody everything that is great about Britain'.
King Charles' words were included in a letter to King's Trust Young Achiever winner Molly Leonard, whose grandmother shed tears of pride as she read it to her.
In addition to praising Molly, he wrote: 'On this 25th anniversary of the Pride of Britain Awards, I send my warmest admiration to all of this year's winners. You each represent the very best in our society.'
The Prime Minister told winners: 'Britain is proud of you'.
'For a quarter of a century, the Pride of Britain awards have celebrated the people who embody everything that is great about Britain. These are people from all walks of life, but they all have one thing in common. They're heroes.
'They may not be the cape-wearing superheroes we normally think of – in fact, they look just like the rest of us. But they do have something that makes them very special indeed. Bravery, determination, generosity, empathy and huge spirit.
'They have the power to touch our hearts, to make us hopeful, to make us proud. They're a testament to the incredible things people can achieve even in the face of hardship.'
