After seven long months of extravagant pre-wedding celebrations and festivities, Anant Ambani, the son of India's richest man, finally wed pharmaceutical heiress Radhika Merchant in a grand star-studded ceremony on Friday.

The glamorous, long-awaited event is reported to have cost around a staggering £250million - without taking into account the couple's estimated £100million accumulation of luxury wedding gifts and the hosting of several of the world's most iconic A-list celebrities.

Latest images from the wedding scenes show the bride draped in a heavy cream and red Indian bridal dress - called a lengha, adorned in jewels and a beaded headscarf as she holds hands with her new husband, Anant.  

The happy groom was pictured beaming down at his new wife while donning a red beaded jacket - called a nehru - as the pair tied the knot in a traditional Hindu ceremony at the Ambani-owned, 16,000-capacity Jio World Convention Center.

Police reportedly closed off roads surrounding the venue ahead of the massive star-studded wedding celebration that took place this afternoon.

Along with the extravagant jacket, Anant wore crisp white trousers and a pair of trainers featuring an extravagant gold logo.  

Earlier in the day he posed alongside his proud parents; the managing director of Reliance Industries Mukesh Ambani and his wife Nita Ambani, chairperson of the Reliance Foundation.

The Ambani family and a list of Bollywood stars were among the first guests photographed on the grand nuptial's lavish pink carpet.

The India-born actress, 41, turned up the glamour in an orange bralette and matching skirt which she accessorised with a sparkling choker and bracelets. 

Her brunette locks were styled in waves and fell just below her shoulders while her make-up was elegantly simple, save for pink blush and a matte rose lip.

Joe Jonas, 34, looked dashing in a pink sparkling nehru as he joined his stunning wife for a loved up display on the pink carpet.

Kim Kardashian stepped out in her second look of the day - a show stopping ruby red outfit - ahead of the grand event later this evening.

The influencer, 43 - who earlier stunned in white while enjoying a rickshaw ride with sister Khloe, 40, looked glam in a sparking red lehenga with tassels and a high waisted skirt.

The reality star accessorized with stacked diamond necklaces and wore a diamond pendant which rested on her forehead. Her hair was styled in natural looking waves and her makeup was camera ready.

Khloe Kardashian wowed in an intricately beaded cream and gold two-piece with matching sash. She accessorised the look with statement gold jewellery set around her neck and face. She topped it off with a pair of stylish black sunglasses.

John Cena donned a sky blue jacket which featured a grey floral pattern and silver buttons. He teamed the dress coat with white trousers and brown leather loafers.

FIFA president Gianni Infantino and his wife Leena Al Ashqar were also spotted at the wedding. The Italian-Swiss football administrator donned all black while his Lebanese wife looked glamorous in a tailored saree.

Mukesh Ambani was also seen on the carpet with members of his family, including his son Akash, daughter-in-law Shloka, daughter Isha and son-in-law Anand Piramal.

Earlier on sisters Kim and Khloe Kardashian were spotted joining in with the pre-wedding celebrations; with the SKIMS founder making a bold move by slipping into a bridal white ensemble ahead of the grand nuptials.

Taking to Instagram, Kim shared a glimpse of her glamorous wedding look, which consisted of a white off-the-shoulder crop top and a matching skirt as she and Khloe boarded a rickshaw to head to the ceremony.

Khloe also showed off her incredible figure in a sexy nude dress, with both stars also sporting bindis on their foreheads ahead of the Hindu wedding. 

Earlier on Kim Kardashian, Nick Jonas and Priyanka Chopra were seen arriving in Mumbai ahead of what could be India's biggest wedding this year.

The entrepreneur - who recently caused a stir by featuring Euros star Jude Bellingham in a skimpy SKIMS ad - was spotted waving to fans alongside her sister Khloe Kardashian.

It appeared the mother-of-four, 43, opted to go braless in a green halter-neck dress, while Khloe, 40, chose a more casual fit, including a white crop top and patchwork jeans.

Priyanka Chopra and her husband Nick Jonas were also photographed arriving in India's largest city, with the actress showing off her playful side by making a hilarious sign to the cameras.

The couple appeared laid back in loose fitted two-pieces, which each bore distinctive design patterns. They were seen waving to cameras as they disembarked from their vehicle with security. 

Anant Ambani's wedding to Radhika Merchant is geared to be one of the most lavish weddings ever witnessed and gets underway today. The happy couple were expected to receive more than £100 million worth of gifts to mark the extravagant festivities.

Workers began preparations this morning at India's iconic JIO World Convention center, including the stageing of an extravagant red carpet and opulent decor.

The area features lush silver panels, cream-coloured walls, stunning candle arrangements and fresh flower bouquets. Workers were photographed cleaning the area ahead of the events VVIP guests. 

And it seems security will be tight for the lavish event, as magician and Britain's Got Talent contestant Lewis Fuller spoke to FEMAIL about his experience performing at Akash Ambani's wedding in 2019.

'At the events I had a security escort assigned to me, he was with me 24/7, he would even walk me to the bathroom and wait outside - that felt like a pretty bizarre situation for a young lad from Kent,' he said. 

Lewis, who is making his Ed Fringe debut at the Gilded Balloon in August with his new magic, music & comedy show: Ungentlemanly Conduct, added: 'I first performed for the Ambani family at the pre-wedding celebration party at one of the family homes.

'It was so massive and jaw-droppingly beautiful, it was like another world. As I arrived, we went through numerous security procedures and I noticed there were armed guards outside the home.

'The majority of the guests and performers were not allowed to have their mobile phones with them, but I use my phone in some magic tricks, so I was one of the few people allowed to keep mine.'

The ostentatious event will last three days and is estimated to have cost a staggering £100 million with the guest list including the likes of Meta chief Mark Zuckerberg, Ivanka Trump, Bill Gates; David and Victoria Beckham, and other industry titans; as well as Bollywood stars, pop stars and leading politicians.

Justin Bieber performed at a pre-wedding party for guests known as a ‘Sangeet’ and was paid a reported £7 million while according to sources, Adele, Drake or Lana Del Rey will provide the entertainment at a reception on Sunday evening.

Mr Ambani, 67, who is listed by Forbes as the world’s ninth richest man and worth £100 billion has already gifted the couple a £62 million luxurious villa on Palm Jumeriah in Dubai which spans 3,000 square feet, has ten bedrooms, and comes with its own private beach. 

The couple were also given a £500,000 Bentley Continental GTC Speed and a dazzling array of custom-made jewellery and clothes worth millions of pounds.

Mr Ambani’s glamorous wife Nita, 60 gifted her daughter-in-law a stunning pearl and diamond choker, worth an estimated £10 million which is just one of dozens of bespoke multi-million-pound pieces made for her. Anant was given a £2 million Cartier brooch.

Specialist weavers in India have spent the past few months making a series of rare silk sarees using gold and silver thread valued at more than £100,000 each.

One weaver told MailOnline that they had received an order for 100 of them.

The Ambanis also reportedly booked 100 private jets to fly their illustrious guests from around the world to India for the festivities and all five-star hotels in Mumbai have been booked out for their stay, which is being paid for by the family.

Insiders estimated that once all aspects of the wedding are taken into account, from travel arrangements to hotels, gifts, clothing, food and entertainment the final cost could be close to a stunning £500 million.

One insider told MailOnline: ‘The figures are truly astonishing and hard to believe. But when it comes to this wedding, literally no expense has been spared.

‘It has been in the planning for more than a year and hundreds of people have been working on it because the Ambanis want this to be a wedding the world will never forget. They are not shy to show off their wealth, especially when it comes to family occasions, and this is a ridiculously expensive wedding party that has lasted many months.’

In March, three days of pre-wedding festivities in the western Indian town of Jamnagar saw Rihanna perform for guests. She was paid £5 million for a 90-minute appearance.

And in preparation for this week’s celebrations Mr Ambani hired a luxury cruise liner called Celebrity Ascent for 800 guests who embarked on a four-day Mediterranean cruise and enjoyed private performances from stars like Katie Perry, Pitbull, and the Backstreet Boys.

All the stunning costumes for the bride and members of both families were designed by Manish Malhotra, India’s leading designer who is also the wedding’s creative director.

He has been working closely with Mrs Ambani who is one of the country’s leading philanthropists and has been the driving force behind the look and feel of the occasion.

The traditional marriage ceremony gets underway at 3pm India time with a ‘baraat’ which is a procession made up of the groom and his friends and family who will be dancing while accompanied by live musicians.

They will make their way to Mumbai’s Jio World Convention Centre, a sprawling cultural and business hub with a capacity for 16,000 people which was built by the Ambani family and where all three days of festivities will take place.

The wedding ceremony will be conducted by Hindu priests chanting ancient Sanskrit verses and the couple will walk around a sacred fire. They will also take seven vows to solemnise their marriage.

On Saturday, a traditional ‘divine blessings ceremony’ known as ‘The Shubh Aashirwad’ will take place at the same venue which will also host a glitzy reception on Sunday.

The dates for the ceremonies were chosen by a Hindu priest according to auspicious days on Anant and Radhika’s birth charts. They are both aged 29.

Around 100 chefs will prepare a range of Indian and European delicacies for guests who were all been given instructions on what to wear to keep in line with the theme of the wedding.

Guests attending this weekend’s events will also be given gift boxes containing a range of opulent items.

During the pre-wedding celebrations in March, guests received Louis Vuitton bags, specially designed duffle bags, gold necklaces, high-end footwear, luxurious nightwear, and handcrafted scented candles.

This is where Anant and Radhika will live, keeping in line with Indian tradition for couples to remain with the groom’s family after their marriage.

Radhika is the daughter of Indian pharmaceuticals tycoon Viren Merchant and works for his company while Anant is employed by his father.

Both studied at universities in the US and met through mutual friends in 2017 and began dating soon after.

Mr Ambani has two other children and is chairman of Reliance Industries, India’s biggest company by market capitalisation with extensive interests in energy, telecommunications and entertainment.

In 2018 he threw his daughter, Isha, the most expensive wedding India had ever seen at the time which cost a reported £80 million.

Beyonce performed and guests attended receptions in Italy’s Lake Como, as well as Mumbai and Rajasthan.