Kim Kardashian's face looked very different at the grand opening her flagship Skims store in New York City on Thursday.
And fans think they know why.
Followers took to X to share that the 44-year-old star did her makeup very differently for the high-profile event that saw her wear a low-cut top and tight slacks with heels as she rode a scooter to aid her broken foot.
'She did her lips in a new way,' said one fan. 'She overlined her lips with brown liner and added lighter lipstick, it's a '90s thing.'
Another said, 'Kimmy went wild on her lips, they massive, but it looks cool.'
Another blamed the hair: 'She had bangs in her face, made her look like a different person.'
And this fan had a whole new theory: 'She was sweating from pushing that darn scooter around all night so honey had a flushed look, she was dewy.'
The reality TV star was joined by several friends including Paris Hilton, Cardi B, Teyana Taylor, Ciara and La La Anthony.
Her hair was styled in a sleek updo with camera ready makeup.
Taylor, 34, looked fierce in a black leather jumpsuit with a plunging neckline.
Her long, dark hair was styled straight with a couple of tendrils in the front and some side ponytails.
The Level Up artist styled her long blond hair straight and wore futuristic looking glasses as an accessory.
Anthony, 42, oozed confidence in a strapless Y/Project mini with ruching. The Perfect Find star wore gray shearling boots and a matching coat.
Her long, red hair was styled straight and she wore camera ready makeup behind her sunglasses.
The Power star accessorized with thick platinum hoop earrings and a matching necklace.
'Girls night out! Super proud of you @kimkardashian & @skims... a flagship store on 5th ave is craazzyyyyy! We had such a fun night!!'
Ice Spice, 24, chose tight fitting animal print look to accentuate her recent weight loss.
The Barbie World singer donned a low-cut corset over a sheer turtleneck top and matching pants and open toes pumps.
The Deli artist accessorized with a large bejeweled cross and carried a matching animal print handbag.
Her long red locks were parted on the side and styled in a half-ponytail.
The hitmaker's makeup looked natural with a soft pink lip.
She and her hostess seemed to have fun pursing their lips together in one of Kardashian's preferred poses for a photo.
News anchor Gayle King, 69, stayed up late for the fete.
The CBS Mornings host donned a long fitted bright pink dress under an intricately embroidered floral coat with a white feathery trim.
Her burgundy locks were styled in loose curls and she accessorized with two diamond necklaces and some red earrings.
The Skims founder's childhood friend Paris Hilton, 43, who has been in New York City promoting her new show, Paris & Nicole: The Encore, also opted for a tight black and white animal print dress and matching coat.
She accessorized with a Swarovski crystal encrusted choker and dark sunglasses.
The DJ's long, blonde hair was styled in loose waves.
The world of country music was well represented with an appearance from Kelsea Ballerini, 31, who stunned in a black slip dress and long black coat. Her blonde bob was styled in loose waves.
Pop star Meghan Trainor, 30, showed off her recent weight loss wearing a black mock turtleneck sweater and leather jacket.
Her long blonde hair was styled straight and she wore natural looking makeup with a natural red lip.
NBA Player Donovan Mitchell, 28, dropped by for the grand opening.
The Cleveland Cavaliers shooting guard, looked handsome in a black denim jacket and matching jeans with a cream toned shirt and completed his look with dark sunglasses.
For dinner, the Skims staff cooked up a menu that included roasted red peppers and mozzarella, Ceasar alla ZZ and baked clams for appetizers.
That was followed by spicy rigatoni vodka, prime porterhouse steak and a whole branzino with garlic spinach and funghi trifolati as side dishes, followed by various desserts.
'It means the world to me that you guys are here to support,' The Kardashians star told her guests at dinner.
'I cannot f-ing believe we have a store on Fifth avenue,' she told the crowd who responded with huge applause.
'My first job ever was in retail,' she recalled, adding the job 'shaped me, the best experiences, I've learned so much.'
The flagship store will not be the only brick and mortar Skims location. The company plans to open another flagship location in Los Angeles. Other stores have been recently opened in Georgetown, Atlanta, Austen, TX and Aventura, FL per Retail Dive.
