Fans are eagerly awaiting the premiere of X Factor, which kicks off its 15th season on Saturday.
And Simon Cowell has admitted that the ITV competition wouldn't be lost forever should the channel decide not to renew the contract next year.
According to The Sun, the music honcho, 58, revealed he's currently in a bidding war with other TV channels to broadcast the show, plus Britain's Got Talent, if ITV decide to give the long-running competitions the boot.
Options open: Simon Cowell, 58, revealed he's in a TV bidding war over X Factor and Britain's Got Talent if ITV choose not to renew their contract
Success: Simon told the publication that he's received other offers from broadcasters to potentially air the show - which airs its season 15 premiere on Saturday - if it's not picked up
Simon told the publication that he's received other offers from broadcasters to potentially air the show if it's not picked up in 2019.
The long-standing judge said: 'Well to be honest with you it's really difficult. I've got three offers on the table this month from broadcasters who want to do a deal on this show and on Britain's Got Talent.
'I mean they are proven brands and they bring in the right audience so that has never been an issue.
'But funnily enough, I have never been concerned about not getting a new deal. My concern is more of a personal thing to make sure the audience don't get bored with it.
Simon's comments come ahead of the new series - which boasts a brand new judging panel - including pop icon Robbie Williams,