Tuesday 20 September 2022 07:02 AM Kanye West continues to knock Adidas amid business battle and claims execs ... trends now
Kanye West on Monday took to Instagram amid his ongoing business battle with Adidas.
The 45-year-old musical artist wrote, 'Who are the real decision makers at Adidas?' taking shots at exec Torben Schumacher.
He called Schumacher 'a f***ing idiot' who 'stole my designs' when they did 'they did the Balenciaga collaboration without my knowledge.'
The latest: Kanye West, 45, on Monday took to Instagram amid his ongoing business battle with Adidas. He was snapped in LA last November
He said Adidas execs stopped his 'Balenciaga gap shoes from going to market,' adding 'nobody call me and asked me if I’m sleeping.'
West continued: 'It’s War we deaded gap now it’s Adidas time.'
West added, 'My issue is the unfairness. I’m not trying to take advantage of Adidas. Making sure we never get taken advantage again.
'Thank you to the owners of Harold’s for your loyalty. They told you that I wouldn’t do a deal with Adidas until me and Adidas was cool that’s some real Chicago s*** love you for that.'
The 45-year-old musical artist wrote, 'Who are the real decision makers at Adidas?' taking shots at exec Torben Schumacher
West also took aim at John Legend and Kid Cudi, associates who have been critical of the rapper at times in recent years
In a shot at John Legend and Kid Cudi - West associates who have been critical of the rapper at times in recent years - West said, 'I didn’t even know that there were still loyalty like that after these past few years. Love you for real.'
West on Sunday uploaded a 'summary of restrictions' letter onto his main Instagram page earlier on Sunday which he received after he sent a formal notice of his contract termination with Gap.
The Heartless singer, 45, who also goes by Ye, also admitted that he had no intention of renewing his contract and partnership with Adidas.
The letter the Grammy winner received stated that he was 'restricted' from using his Yeezy trademark or 'other identifiable attributes' on various other products, which prompted Ye to write in the caption of his post, 'Welp I guess the war's not over.'
The letter: Kanye West, 45, shared a letter on his Instagram on Sunday that contained a 'summary of restrictions' after he terminated his partnership with Gap on Thursday
The restrictions are on, 'Yeezy standalone activities under licensing and endorsement agreement with Adidas and strategic agreement with Gap.'
The summary included a long list of footwear, apparel, and accessories that Kanye is restricted to incorporate his Yeezy trademark with, further explaining he cannot 'copy or resemble designs used for Yeezy by Adidas or Yeezy by Gap products.'
The post he uploaded to his 17.2 million followers on Instagram came after his attorney sent a letter to the famous retailer announcing the termination of its partnership with Kanye, reported the Wall Street Journal.
Some main reasons listed in the letter that led to the sudden termination were due to Gap not opening stores as promised, along with not releasing apparel pieces.
A Yeezy Gap store has not opened even though the company was required to open five retail shops by July 31, 2023. It also said that the company was required to sell 40% of the Yeezy Gap merch in stores during the latter part of 2021.
Only one item from the collection went on sale last fall, and it was only available online and not in a store.
List of names: In another post that the singer uploaded onto his Instagram, he shared a list of names of the Gap Board of Directors
The restrictions letter sent to Kanye in response to him ending the partnership might come as a problem for the singer.
In an interview with Bloomberg, Ye expressed his intentions of working on his fashion line, 'alone.'
'It's fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever,' the performer expressed.
'Like the round jacket, the foam runner, the slides that have changed the shoe industry. Now it's time for Ye to make the new industry. No more companies standing in between me and the audience.'
Social media users jumped to send their support to Kanye, whose Instagram page currently only contains the letter, and a list of names on the Gap Board of Directors.
One commenter wrote, 'The war has just begun,' while another typed, 'These next couple weeks are about to be interesting.'
Future problems: In the caption to his Board of Directors post, Kanye stated that he has been unable to find a company to produce his runway show for Paris Fashion Week; pictured earlier this month in September
In the caption on his Board of Directors post, Kanye wrote, 'Magically No production companies have been willing to produce my YZYSZN9 fashion show in Paris on October 3rd.' Paris Fashion Week begins on September 26 and ends on October 4.
He uploaded a third post with the same list of names, although his caption changed
