By Mark Wilson for MailOnline
Published: 17:45 GMT, 21 February 2020 | Updated: 17:45 GMT, 21 February 2020
The SFA are stepping up their search for a new Scottish Cup sponsor after William Hill confirmed it was ending a nine-year association.
The bookmaker’s partnership with the Scotland national team and sponsorship of the South Stand at Hampden will also come to an end in June.
Following an initial link-up for the Scottish Cup in 2011, William Hill signed an improved and extended five-year agreement in 2015.
Bookmakers William Hill has ended its nine-year partnership with the Scottish FA on Friday
However, they have now decided to take a step back from football sponsorship deals. There is a feeling that ending the tie-up at this point suits both William Hill and the SFA, given the increased focus being placed on the sport’s links with gambling. The governing body are now investigating other options.
Earlier this season, rival betting firm Ladbrokes announced they were ending a five-year stint as title sponsor of the SPFL, having cited a wish to reduce their visibility in football.
That means two of the three major competitions