sport news SFA step up search to find new sponsor after William Hill cut ties

SFA step up search to find new sponsor after William Hill cut ties leaving two of Scotland’s three competitions without backers The SFA are looking for a new sponsor after bookmaker William Hill cut ties  The betting firm confirmed it will end its nine-year association in the summer  William Hill were major sponsors of two of Scottish football's competitions The SFA are now investigating other sponsorship options for next season 

By Mark Wilson for MailOnline

Published: 17:45 GMT, 21 February 2020 | Updated: 17:45 GMT, 21 February 2020

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The SFA are stepping up their search for a new Scottish Cup sponsor after William Hill confirmed it was ending a nine-year association.

The bookmaker’s partnership with the Scotland national team and sponsorship of the South Stand at Hampden will also come to an end in June.

Following an initial link-up for the Scottish Cup in 2011, William Hill signed an improved and extended five-year agreement in 2015.

Bookmakers William Hill has ended its nine-year partnership with the Scottish FA on Friday

Bookmakers William Hill has ended its nine-year partnership with the Scottish FA on Friday 

However, they have now decided to take a step back from football sponsorship deals. There is a feeling that ending the tie-up at this point suits both William Hill and the SFA, given the increased focus being placed on the sport’s links with gambling. The governing body are now investigating other options.

Earlier this season, rival betting firm Ladbrokes announced they were ending a five-year stint as title sponsor of the SPFL, having cited a wish to reduce their visibility in football.

That means two of the three major competitions

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