The Rugby Football Union has announced that its finance director Steve Brown will replace Ian Ritchie as chief executive.
Ritchie's decision to retire at the end of the summer came as a shock to English rugby but Brown's promotion will surprise very few in the game, given his track record.
Trained as an accountant, Brown joined the RFU in June 2011 after a successful career in the health and pharmaceutical sector and was made acting CEO by the end of the year while Ritchie served out his notice as Wimbledon's boss.
The RFU has announced finance director Steve Brown will replace Ian Ritchie as CEO
Ritchie's decision to retire at the end of the summer came as a shock to English rugby
As managing director of England Rugby 2015, he led the team that organised the Rugby World Cup, which while hugely disappointing for England, and Ritchie, on the field, was a massive financial success.
Since then he has been responsible for the RFU's business operations, international relations and Twickenham.
In a statement, RFU chairman Andy Cosslett said: "Over the last six years, Steve has shown us all exactly what he can deliver. He has undertaken a series of important strategic and operational roles for the RFU and I'm delighted to appoint him as CEO.
"His passion for rugby, and his commitment to rugby's values are obvious to everyone