Maybe the seven-figure appearance fee makes it all seem worthwhile. And maybe, and it's a big maybe, Chris Froome will escape a ban for failing a drugs test last September and feel vindicated in his decision to contest the Giro d'Italia.
But on Wednesday here in Jerusalem the wisdom of Team Sky's decision to bring Froome to this race looked seriously questionable, however much he wants to become the first rider since Bernard Hinault to hold all three Grand Tour titles simultaneously.
What a mess. Some 90 minutes before Team Sky's press conference, Tom Dumoulin, the defending Giro champion, made the point that his Sunweb team would have withdrawn him from the race because they, unlike their British rivals, adhere to the code of the Movement for Credible Cycling.
Chris Froome is set to race in the Giro d'Italia despite his drugs case still ongoingiPhone transfer software
He also said it was not good for the sport that Froome was racing when his case remains unresolved.
But worse would follow when Froome then had to sit with his team-mates while his boss, Sir Dave Brailsford, was asked if he would have to sack his principal rider should he be made to serve a suspension for an anti-doping rule violation. Brailsford refused to provide an answer, insisting it was neither the time nor the place, but the fact is the team's zero-tolerance policy suggests he would have little choice.
Brailsford looked particularly chastened in his first big press conference since the publication of a parliamentary report that accused Team Sky of abusing the medical exemption system to use performance-enhancing drugs.
Sweating heavily and sitting at the end of the table, as opposed to his usual position at front and centre, Brailsford was evasive when it came to questions about the parliamentary report as well.
Froome wants to become the first rider since Bernard Hinault to hold all three Grand Tour titles
He was asked if he has considered his position since the Digital, Culture, Media and Sport committee delivered their damning verdict on pro cycling's serial winners. And to that, at least, he offered a response. 'I think anybody in this game considers their position every day,' he said.
'I'm constantly asking if I'm the right man to lead these guys. My role is to help these