More than 400,000 people have already registered to vote on Snapchat.
Of them, 57 percent were between the ages of 18 and 24, a demographic notoriously underrepresented at the voting booth.
The platform is expected to up its efforts in the weeks before the election, launching high-profile PSAs starring Snoop Dogg, Arnold Schwarzenegger and former president Barack Obama.
More than half of Snapchat users who registered through the app in 2018 voted in the midterm elections, highlighting its potential power as an election driver.
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Snapchats in-app efforts at getting out the vote have already netted 400,000 new voters, according to Axios. Of them, 57 percent were between 18 and 24, a demographic typically underrepresented at the voting booth
Axios reports that, as of Monday evening, some 407,024 users had registered to vote on the app - with more expected to vote in-app in the coming weeks.
While Chinese-owned TikTok has largely remained quiet about the election cycle, Snapchat has leaned into the democratic process.
The social media platform expected to release a new voter-registration PSA today with President Obama, with other get-out-the-vote clips featuring former Ohio Gov. John Kasich, rapper Snoop Dogg and ex-California governor Arnold Schwarzenegger.
Snapchat will be releasing voting PSAs with Barack Obama and Snoop Dogg, as well as The app has also added voter information and registration tools inside of Snapchat Minis, third-party apps that run on Snapchat
Snapchat is teaming up with BallotReady on a 'Before You Vote' Mini that tells users how and where to vote in person and by mail.
Because of an expected shortage due to the pandemic, it also partnered with Power to the Polls to encourage young people to become poll workers and volunteers.
In the second quarter of 2020, Snapchat had 238 million daily active users worldwide - up from 203 million in the same period last year.
Data from the nonpartisan group Democracy Works, which partnered with Snapchat on its voter drive, shows that 450,000 users registered to vote via the platform in 2018.
Of them, 57 percent cast a ballot that election cycle.
That's equal to about 257,000 votes, or roughly half of what Al Gore won the popular vote by in 2000.