Ocado replaces Waitrose with M&S and celebrates deal with a fleet of Percy Pig ...

M&S is preparing for its products to officially replace Waitrose's on the Ocado website today - and the delivery company has launched a fleet of limited-edition Percy Pig vans to mark the occasion. 

The M&S Food range launches on the Ocado website this morning - and it has now been crowned the cheapest out of the two brands, according to Which?.

The British firm has dropped prices to undercut its upmarket rival on thousands of items such as tinned tomatoes and organic cucumbers ahead of its tie-up with Ocado, which cost it £750million. 

After comparing the cost of 30 grocery and household items from both firms, Which? found that customers would spend £2.74 less on M&S-branded products than they would for equivalent Waitrose-branded items.

Overall, the M&S basket on Ocado cost £43.84, while Waitrose came in at £46.58.

Ocado has launched a fleet of limited-edition Percy Pig vans to mark its new deal with M&S

Ocado has launched a fleet of limited-edition Percy Pig vans to mark its new deal with M&S 

 

An Ocado delivery man unloads goods from on of the new Percy Pig branded vans

An Ocado delivery man unloads goods from on of the new Percy Pig branded vans

Both the brands are currently available on the online supermarket, with Waitrose items available for delivery until today, and M&S products available from tomorrow.

After comparing the cost of goods such as chopped tomatoes, olive oil and kitchen roll, Which? found the biggest difference in price to be on a block of cheese.

M&S is preparing for its products to officially replace Waitrose's on the Ocado website tomorrow - and it has now been crowned the cheapest out of the two brands, according to Which?. Pictured: A 550g British medium cheddar cheese cost £4 at Waitrose, while M&S will only charged customers £2.75

M&S is preparing for its products to officially replace Waitrose's on the Ocado website tomorrow - and it has now been crowned the cheapest out of the two brands, according to Which?. Pictured: A 550g British medium cheddar cheese cost £4 at Waitrose, while M&S will only charged customers £2.75

Revealed: Ten M&S and Waitrose products compared by Which?

 PRODUCT

Mature cheddar 550g

Carrots 1kg

Four chopped tomatoes

Kitchen roll 2 pack

Jumbo cod fish fingers

Olive oil 1 litre 

 Thick toilet gel 750ml

 Toilet tissue 4 pack

 Wholemeal bread 800g

Vegetable oil 1 litre 

 WAITROSE PRICE

 £4

 59p

 £1.50

 £1.50

£3.25 

£4.25 

85p 

£2

60p 

£1.30 

 M&S PRICE

 £2.75

 65p

 £1.40

 £1.30

£4 

£3.60

 £1

£1.90

 65p

£1.20

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A 550g British medium cheddar cheese cost £4 at Waitrose, while M&S only charged customers £2.75. 

A two-pint bottle of semi-skilled milk also proved to be 4p cheaper at M&S, while a two pack of kitchen roll was 20p less. 

However, not all the items are cheaper - a pack of jumbo cod fish fingers was priced at just £3.25 at Waitrose, 75p less than M&S, while an M&S-branded 750ml bottle of toilet-cleaning gel cost 15p more than the Waitrose version. 

After comparing the cost of goods such as chopped tomatoes, olive oil (pictured) and kitchen roll, Which? found that customers would spend £2.74 less on M&S-branded products than they would for equivalent Waitrose-branded items

A two pack of kitchen roll (pictured) is 20p less at M&S

After comparing the cost of goods such as chopped tomatoes, olive oil (pictured left) and kitchen roll (pictured right), Which? found that customers would spend £2.74 less on M&S-branded products than they would for equivalent Waitrose-branded items

Both the brands are currently available on the online supermarket, with Waitrose items available for delivery until today, and M&S products available from tomorrow. Pictured: Wholemeal bread costs 60p at Waitrose and 65p at M&S

Both the brands are currently available on the online supermarket, with Waitrose items available for delivery until today, and M&S products available from tomorrow. Pictured: Wholemeal bread costs 60p at Waitrose and 65p at M&S

Revealed: The Waitrose-branded items cheaper than the M&S versions 

PRODUCT 

UHT Semi Skimmed Milk (1 litre)

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Cheese and onion deli filler (220g)

Rump Steak

Frozen blueberries (400g)

Vegetable soup (one tin)

Chunky chips (450g)

WAITROSE PRICE 

75p

 

£1.27  

£2.62

£1.50

 

50p

 £.25

M&S PRICE 

£1

 

£1.38 

£3.50

£2.25

 

£1

 £2.50

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When the deal between M&S and

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