Star Wars actor John Boyega QUITS Jo Malone role after fragrance firm axed him ...

John Boyega has stepped down from his role as a global ambassador for perfume brand Jo Malone after the company cut the black actor from the Chinese version of an aftershave advert he helped create.

The Star Wars actor, 28, said the fragrance firm's decision was 'wrong,' writing on Twitter that while he accepted companies use different representatives around the world, 'dismissively trading out one's culture this way is not something I can condone'.

Jo Malone had earlier apologised after removing Boyega, best known for playing Finn in the Star Wars films, from the advert, which has since been removed.

In a statement announcing he was stepping down from his ambassadorial role, Boyega said: 'Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. The film celebrated my personal story- showcasing my hometown, including my friends and featuring my family.

'While many brands understandably use a variety of global and local ambassadors , dismissively trading out one's culture this way is not something I can condone.' 

The British star came up with the idea for the original advert, which shows him enjoying time with his friends and family where he grew up in Peckham, south London.

The Star Wars acot, 28, said the fragrance firm's decision was

The Star Wars acot, 28, said the fragrance firm's decision was 'wrong,' writing on Twitter that while he accepted companies use different representatives around the world, 'dismissively trading out one's culture this way is not something I can condone'

Jo Malone has apologised to the black British star John Boyega for cutting him out of an advert when it was remade for the Chinese market

Boyega in his Jo Malone advert. In the Chinese version he was replaced by actor Liu Hoaran

Boyega in his Jo Malone advert. In the Chinese version he was replaced by actor Liu Hoaran

Mr Boyega also directed the advert, based around his personal experiences, for the scented candle brand, titled London Gent.

But in China the advert was recast without any black actors.

Instead it features Chinese actor Liu Hoaran in Mr Boyega's starring role.

Jo Malone has now apologised to Mr Boyega,

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