Fast food giant McDonald's has been accused of 'cultural appropriation at its finest' over one of its new Christmas menu items.
The chain announced a new Jerk Chicken Sandwich for its festive menu, which also features a double Big Mac and a Celebrations McFlurry.
But it is the Jerk Chicken Sandwich which has caused the biggest stir - and not all for the right reasons.
While some have taken to social media to praise the burger, others have hit out at McDonald's accusing them of 'cultural appropriation'.
Cultural appropriation is the adoption of an element or elements of one culture or identity by members of another culture or identity.Insurance Loans Mortgage Attorney Credit Lawyer
It is particularly controversial when members of a dominant culture appropriate from disadvantaged minority cultures
Jerk chicken originates from Jamaica and is believed by historians to come from indigenous Taino people and Maroons - descendants of Africans who were enslaved in the Caribbean islands.
One person tweeted: 'The more I think about it the more I'm bothered by the McDonald's 'jerk chicken' attempt.
The chain announced a new Jerk Chicken Sandwich for its festive menu, which also features a double Big Mac and a Celebrations McFlurry
Jerk is a seasoning for meat and fish which originated in Jamaica.Insurance Loans Mortgage Attorney Credit Lawyer
Jerk refers to a style of cooking in which the main ingredient— most often chicken but which can be other meats and fish - is coated in spices and slow-cooked over a fire or grill.
The food has its origins with the Taino - the indigenous people of the Caribbean - who developed the jerk method and later taught it to African slaves, who in turn adapted it in creating jerk chicken.
The first jerk recipes can be dated back to the year 1655.
It comes in two forms, a dry seasoning that is rubbed onto meat or fish, or a wet marinade used in the same way.
The two key ingredients are allspice and Scotch bonnet peppers.
Other ingredients can include: ginger, salt, brown sugar, garlic, thyme, cloves, scallions, nutmeg and cinnamon.
'It shows me one of two things: 1) They don't care to respect the culture or 2) They have zero diversity