The BBC has been accused of sexism by the London Fire Brigade because one of its children's TV shows called a squirrel a fireman instead of a firefighter.
A series of posts from a Twitter account run by fire crews in Greenwich, south London blasted the CBeebies show Hey Duggee.
The social media account slammed the BBC for using 'outdated' language and also described how a retired female firefighter was forced to explain this to her two-year-old grandson.
The anonymous ex-firefighter and her grandchild were watching a series two episode called 'Dressing up Badge' of the popular children's programme.
A retired LFB officer blasted the BBC for calling a cartoon character a fireman instead of a firefighter in popular CBeebies show Hey Duggee
The social media account slammed the BBC for using 'outdated' language and described how they had to explain to their grandchild that this was the wrong phrase
Tweets posted from the account read: 'Isn't it sad when one of our longest serving firefighters, a woman who fought the King's Cross fire 30 years ago, still has to watch TV with her two-year-old grandson and explain why the squirrel in Hey Duggee...is referred to as a 'fireman'.
'This term is VERY outdated and the term 'firefighter' is the preferred, respectful, inclusive, non-sexist, non-gendered term that should be widely used by all media but especially the BBC.'
A continuation of the thread read: 'Women have been firefighting for over 40 years now...Non-sexist, all-inclusive terminology is important if we want to encourage girls, as well as boys, to be future firefighters.'