Football looks very different at the moment but still retains the power to surprise.
Take the remarkable transformation in fortunes here as Preston North End, two goals down to Brentford and comprehensively second best, conjured four goals in the space of 18 minutes seemingly out of thin air.
This second-half blitz - which saw two Scott Sinclair goals swiftly followed by Brad Potts and Sean Maguire strikes - certainly lifted Preston's season start from the mundane.
Scott Sinclair scored twice to inspire Preston North End to a brilliant comeback over Brentford
Sean Maguire slots home Preston's fourth to seal the thrilling victory on Sunday afternoon
Ivan Toney netted for the second straight Championship game to put Brentford in front
The summer signing from Peterborough United then doubled the home side's advantage
Their manager Alex Neil must have said something of impact at half-time as they re-emerged a different team, finding a cutting edge completely absent beforehand.
It left Brentford shell-shocked as they suffered a first defeat in their new stadium despite cruising into a 2-0 lead thanks to two Ivan Toney goals.
Even the introduction of a certain Said Benrahma after Preston's third goal couldn't save them and no doubt the speculation over his future will rumble on right until the domestic transfer window shuts on October 16.
Benrahma, linked with Crystal Palace and Fulham among other top-flight clubs, once again started on the bench and the Bees were doing fine without him until a post-half-time collapse that must have been hard to fathom for manager Thomas Frank.
It certainly wasn't the desired result just before a two-week break and the Dane can only mull over his team's repeated lapses in defensive concentration.
Even the most banal things remain a novelty as Brentford get used to life at their magnificent new stadium. 'This is the first time we've had rain at a match here,' said the PA announcer ahead of kick-off.
Not that it's taken long to settle in here following the move up the road from Griffin Park. Brentford had won two and drawn one of their first three games here and even the drawn one was won on penalties.
They took great pleasure in beating local rivals Fulham 3-0 in the Carabao Cup on Thursday night and meant business early on here.
Brentford's Christian Norgaard was forced off after 20 minutes to be replaced by Brian Jensen
Preston midfielder Alan Browne had the best chance for the visitors in a disappointing first half
Just eight minutes were on the clock when they broke the deadlock. A typically slick move stemmed from young left-back Dominic Thompson, whose pass down the left touchline allowed Josh Dasilva to slip inside Preston's Joe Rafferty.
Dasilva's speed soon carried him clear and a low near-post cross was on a plate for Toney to slide home his first open-play goal following his £5m summer move from Peterborough.
Preston were loose defensively to start with and Emiliano Marcondes was left