The owner of Jim's Mowing has penned a fourth open letter to 'arrogant' Daniel Andrews, urging him to revise the state's recovery plan or face having 'blood on his hands' for eroding the mental health of Victorians.
Premier Andrews on Sunday announced the state's strict lockdown would be extended by two weeks, with the earliest possible lessening of restrictions to come on September 13.
But David 'Jim' Penman, a self-made millionaire who founded Jim's Mowing, believes the tough measures will put thousands of residents lives at risk, with 700 of his contractors battling with the stress of being out of work.
David 'Jim' Penman, has written to Premier Dan Andrews four times urging the politician to loosen lockdown restrictions to permit more industries to work for the sake of Victorians' mental health
Appearing on Sunrise on Tuesday, the business owner slammed the Andrews government for imposing disproportionate rules which he argues are doing more harm to the public.
'It is absolutely appalling what he has done, there is no justification for it,' he told host Samantha Armytage.
'The Stage Four guidelines clearly show no danger to sole operators working alone.'
'Some of my independent contractors can't afford to eat and people have been threatened with eviction from their own homes. It's just a hopeless situation and there is so much despair and misery out there.'
'When you throw tens of thousands of people out of work without need you talk about mental health issue, suicide, drug addiction, child abuse, domestic violence and the rest.
'There are a lot of very grim things. I know of independent contractors on suicide watch. People will die as a result of the Premier's actions.'
Samantha Armytage agreed with Mr Penman's view that the Premier's coronavirus measures are too strict and detrimental for the public
David 'Jim' Penman founded Jim's Mowing in 1982.
The company is a thriving business with 55 different divisions in both Australia and New Zealand, 4,000 franchisees and 35,000 customers per day.
Mr Penman started the company after giving up his dream on becoming an academic.
He was studying his PhD in history at Latrobe University but he quickly realised his views were 'far too radical' for most universities.
His main interests lay with biohistory, but he also found that the subject wasn't popular enough to warrant study grants.
Biohistory is the study of how a person's environment and behaviour can leave 'marks' on our DNA that are then passed on to the the next generation.
So Mr Penman decided he would fund his own research, but never predicted that someday he would have the wealth to do so and more.
He was inspired to start something new after his first marriage collapsed, and mowing seemed like the obvious option.
'I just started mowing lawns, working incredibly hard six days week and doing a great job,' he told news.com.au.
'Customers loved me and I got repeat work.'
Life hasn't been perfect for Mr Penman, however.
He fired his own sister at one point and has not spoken to her since. Despite this, he doesn't apologise for it and says it was purely a cold business decision that had to be made.
Mr Penman, who has been fighting with the government over the rules preventing cleaners and gardeners in from working during the second shutdown, has written four letters to the politician but is yet to receive a response.
He said the guidelines are nonsensical as Victorian Council workers are permitted to operate despite conducting similar maintenance tasks as his employees.
'It is outrageous. Council workers approached me and they said they cannot comprehend what is going on,' he said.
'They keep asking why? What's the difference? We're less danger to public health and they are. The workers told me, "Why can we work and you can't?".
'Nobody can explain it. It is grossly unfair. It has just crushed our business.'
'The premier is totally arrogant and totally uninterested in Victorians.'
When asked what he personally thought of the politician, Mr Penman unleashed a blistering spray.
'He is an utter incompetent. He has stuffed the quarantine, he is stuffing the contract tracing, he is stuffing the testing. The only thing he is good at is trashing the Victorian economy,' he said.
'Especially industries like mine which are no threat to public health. He should absolutely step down.'
'He is the worst political leader since federation.'
Samantha Armytage agreed with Mr Penman's view that the Premier's measures are draconian and detrimental to Victorians' livelihoods.
'Keep up the good fight,' Armytage told Mr Penman.
In an earlier segment, the Sunrise host condemned the chaos unfolding in Victoria amid the tight restrictions.
Discussing footage of a woman being threatened by police for sitting on a park bench, Armytage compared the state to China.
'What is this, China? You are getting arrested for filming things?' she said.
'Yes they were not meant to be sitting there under the rules. Who is making these rules? It is ridiculous.'
Armytage added that she refused to call Premier Daniel Andrews' proposal out of coronavirus lockdown a 'road map'.
'Because road map suggests there is a plan and this is not necessarily a plan,' she said on Tuesday morning.
'We saw protests in Melbourne last weekend, there's