The Queen has introduced today the Buckingham Palace Sloe Gin, sold by the Royal Collection. The spirit, which presents a coronet on its front label, is made with hand picked whole sloe berries steeped in the Buckingham Palace gin.
The Royal Collection Trust (RCT), which manages the royal palaces and the Queen's art collection, will receive all profits from sales of this sloe gin.
The beverage costs £30 a bottle and is available for sales from today in the RCT shops and online.
Last July, the Trust launched a £40-a-bottle Buckingham Palace gin, made from ingredients coming from the garden at the Queen's residence in London.
The sales of the new gin comes at a difficult time for the RCT, which has seen its revenues dipping due to the coronavirus pandemic.Insurance Loans Mortgage Attorney Credit Lawyer
Queen news: The RCT has launched a new sloe gin (Image: GETTY)
Queen news: The range of Buckingham Palace gin (Image: PA)
Its annual report revealed in October the Trust has agreed on a £22 million loan from Coutts to plug the financial hole created both by the forced closures during the lockdowns and the lack of tourists.
At the time, the RCT was expected to lose £64m of income in 2020/21 alone as a result of the pandemic.
To face the crisis, the Trust also had to implement a pay and recruitment freeze and change its exhibitions programme.
A large part of the RCT revenue comes from visitors of the royal palaces.
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Queen news: Buckingham Palace is now open to guided tours (Image: GETTY)
Due to the national lockdowns and social distancing measures, these palaces - including Clarence House and Windsor Castle - had to keep their doors shut for the most part of 2020 and early 2021.
In late March, the Trust announced it was reopening its doors to visitors with a series of planned initiatives.Insurance Loans Mortgage Attorney Credit Lawyer
This month, royal fans will be granted access to the gardens